Public Relations – Corporate Communications

Program Overview

Centennial College's Public Relations – Corporate Communications program is a one-year graduate certificate designed to equip students with practical skills for a career in public relations, specifically corporate communications. Through real-world projects and industry-expert instruction, the program covers essential topics such as strategic communications, media relations, event management, and crisis communications. Graduates are prepared for entry-level positions in various fields of public relations.

Program Outline

Degree Overview:

• The Public Relations – Corporate Communications program is a one-year, two-semester graduate certificate program offered by Centennial College's School of Communications, Media, Arts and Design.
• It is designed to provide students with the skills and knowledge they need to pursue a career in public relations, specifically corporate communications.
• The program focuses on practical skills, with students working on real projects with real clients to gain real-world experience.
• The courses cover a broad range of topics, including research, writing, planning, design, and implementation of strategic communications plans, media relations, event management, and video and newsletter production.

Outline:

• The program consists of 12 courses:
• Introduction to Strategic Communications
• Public Relations Writing and Editing
• Media Relations
• Social Media for Public Relations
• Event Planning and Management
• Corporate Social Responsibility
• Public Relations Ethics
• Crisis Communications
• Media Training
• Research Methods for Public Relations
• Public Relations Campaign Planning
• Internship

Assessment:

• The program uses a variety of assessment methods based on the course material.
This could include assignments, quizzes, and presentations, all of which will be graded by faculty.

Teaching:

• The program is taught by a team of industry experts who have extensive experience in public relations.
• They use a variety of teaching methods, including lectures, discussions, case studies, and simulations to deliver the course content.

Careers:

• Graduates of the Public Relations – Corporate Communications program are prepared for entry-level positions in various fields of public relations including:
• Media relations
• Public affairs
• Corporate communications
• Digital communications
• Event management