Program Overview

Douglas College's Bachelor of Business Administration in Marketing equips students with a comprehensive understanding of marketing principles and practices. Through a blend of theory and hands-on experience, the program prepares graduates for successful careers in the marketing field. Students can specialize their studies by choosing from four concentrations: Digital Marketing & Communications Management, Hospitality Marketing, Professional Selling and Sales Management, or Trades Marketing. Assessment methods include exams, assignments, presentations, and a capstone project.