Introduction to the Bachelor of Business Administration in Entrepreneurial Business Administration

The Bachelor of Business Administration in Entrepreneurial Business Administration (EBA) is a comprehensive program designed for highly motivated business students who aim to start their own companies or work as intrapreneurs within existing businesses. This program provides a combination of academic challenges and practical application within an intense international environment.

Program Structure

The EBA program is structured into three distinct phases:

1. Phase 1 (Theory): A general freshman year focusing on textbook theory required for all related management courses.
2. Phase 2 (From Theory to Planning): A separate course of modules specifically related to the chosen field, as well as more general modules, with a focus on planning.
3. Phase 3 (Towards Strategy and Practice): The final year, in which students study strategic modules of management, fulfill their special Work Preparation Module, and complete their research assignment.

Specialisation in Entrepreneurship & Digital Marketing

Students who choose the EBA pathway with a specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies, especially in the field of digitalisation, marketing, and sales. This specialisation includes modules such as 'Marketing Technologies & Automation' and 'Digital Consumer Behaviour', with a focus on digital marketing strategy and social media marketing.

Course Details

• Course Name: Bachelor Specialisation in Entrepreneurship & Digital Marketing
• Course Type: Bachelor (European Qualifications Level 6)
• Course Sector: Entrepreneurial Business Administration (EBA)
• Course Duration: 3 - 4 Years
• Credits: 240 European Credits
• Entry Points Per Year: 6 entry points per year possible
• Next Starting Date(s): Various dates available
• Degree or Qualification: Bachelor of Business Administration (BBA)
• Location: Amsterdam
• Tuition Fee: Annual: 11,800 or 5,800 (NL, EU, UK & Ukraine)
• Language of Instruction: English

Career Prospects

Graduates from the Bachelor of Business Administration in Entrepreneurship can pursue careers in four inter-related sections:

• The (Serial) Entrepreneur: Committed to starting businesses and companies from scratch.
• The Independent Self-Employed Business Person: Directs and manages a company, an SME.
• The Second in Command in an SME: A vital position enabling the company to develop in an innovative and goal-orientated manner.
• The Corporate Intrapreneur: Drives innovation and change within existing businesses.

Professional Profile

An entrepreneur in business can fulfil two main functions: the driver of new business ventures (entrepreneur) or the driver of innovation and change within existing business (intrapreneur). The profile requires the ability to lead and motivate people, good communication skills, and a good understanding of society, economics, and sustainability.

Entry Requirements

• High School Diploma: Equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
• English Language Requirements: IELTS 6 or TOEFL equivalent.
• Advanced Placement / Credit Transfer Possible: Please see Credit Transfer & Accreditation of Prior Learning for more information.

Conclusion

The Bachelor of Business Administration in Entrepreneurial Business Administration with a specialisation in Entrepreneurship & Digital Marketing is a comprehensive program designed to equip students with the knowledge, skills, and attitudes necessary to succeed as entrepreneurs or intrapreneurs in the modern business environment.

Outline:

• Program Content:
The program prepares students to profoundly understand entrepreneurship and equips them with the knowledge, skills, and attitudes of a genuine entrepreneur. It aims to empower students to launch their own businesses during their final year of study, fostering the birth of authentic entrepreneurs.
• Program Structure:
The program is structured within the module/block system, balancing core business subject modules, specialist subject modules, and practical experience modules. Personal Development Plan, Tutoring, and Foreign Languages are integrated throughout the program as skill and competency learning threads.
• Program Modules:
• Phase 1 - Theory:
Students study in mixed disciplines but are expected to demonstrate their chosen specialization in their assignments and project work.
• Phase 2 - From Theory to Planning:
The emphasis is on planning, and modules are often examined through cases and planning exercises, such as developing a Marketing Plan for the Marketing module.
• Phase 3 - Towards Strategy and Practice:
Students also test the robustness of their Business Plan in Business Start-ups and Business Plan Execution and may initiate a full business start-up in their Work Placement module.

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Careers:

• Career Prospects:
• - The (Serial) Entrepreneur: Committed to starting businesses and companies from scratch and making them successful.
• - The Independent Self-Employed Business Person: Directs and manages a company or small business, which may be family-driven, bought and taken over, or started through innovation.
• - The second in command in an SME: Supports the entrepreneur as the number 2 in the company, enabling innovation, goal-oriented development, and risk management.
• - The Corporate Intrapreneur: An increasingly important entrepreneurial role within companies and organizations, driving change and innovation in the modern economy.

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Tuition Fee Annual: €9,800 or €4,800 (NL & EU)

Wittenborg University of Applied Sciences

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Overview:

Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.

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Services Offered:

Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:

Academic Support:

Access to academic advisors, tutoring services, and resources to enhance learning.

Student Support:

Guidance on personal matters, healthcare, and insurance.

Career Services:

Assistance with career development, job placement, and networking opportunities.

Student Housing:

Guaranteed accommodation in stylish studios on the Apeldoorn campus.

Financial Aid:

Scholarships and financial assistance options for eligible students.

Internationalization:

Opportunities for international exchange programs and study abroad experiences.

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Student Life and Campus Experience:

Wittenborg fosters a vibrant and diverse campus community. Students can expect:

International Environment:

A multicultural student body and faculty from around the world.

Campus Activities:

Social events, clubs, and organizations to engage in extracurricular activities.

Networking Opportunities:

Connections with industry professionals and alumni through career fairs and events.

Modern Facilities:

Access to well-equipped classrooms, libraries, and student lounges.

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Key Reasons to Study There:

International Focus:

A unique learning environment with a global perspective on business and management.

Double Accreditation:

Recognized by both FIBAA and NVAO, ensuring high academic standards.

100% English Speaking:

Programs taught entirely in English, making it accessible to international students.

Guaranteed Student Accommodation:

Secure and comfortable housing options on campus.

Career Services:

Dedicated support for career development and job placement.

Flexible Admission Requirements:

Opportunities for students with diverse backgrounds to pursue their studies.

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Academic Programs:

Wittenborg offers a wide range of programs in business and management, including:

Bachelor's Degrees:

BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).

Master's Degrees:

Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.

Pre-Bachelor & Pre-Master Programs:

Foundation programs to prepare students for bachelor's or master's studies.

Summer Schools:

Short-term programs for international students to experience the university and Dutch culture.

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Other:

Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.