BBA (MCI) Specialisation in Business Analytics
| Program start date | Application deadline |
| 2024-04-01 | - |
| 2024-05-20 | - |
| 2024-08-26 | - |
Program Overview
The BBA MCI program with a specialization in Business Analytics equips students with skills in data management, analysis, and visualization. It combines core MCI subjects with modules in business analytics, preparing graduates for careers in marketing research, data science, and other fields where data-driven decision-making is crucial. The program includes work experience, projects, and a graduation assignment in the field of business analytics.
Program Outline
Outline:
BBA (MCI) Specialisation in Business Analytics
Course Overview:
The BBA MCI pathway, with a specialization in Business Analytics, is designed to develop the skills and competencies necessary for analysts working in the communications or ICT departments of companies and organizations. The program combines core MCI subjects such as Mass Communication, Public Relations, and Company Branding with specialization modules focused on Business Analytics, including Introduction to Data Management & Processing and Managing & Visualizing Data. In the final year, students will complete their work experience, projects, and graduation assignment within the field of business analytics for companies and organizations.
Course Content:
- Core MCI Subjects:
- Mass Communication
- Public Relations
- Company Branding
- Specialization Modules in Business Analytics:
- Introduction to Data Management & Processing
- Managing & Visualizing Data
Careers:
Graduates of the BBA MCI pathway with a specialization in Business Analytics can pursue careers in various fields, including:
- Marketing Research Analyst
- Process Analyst
- Data Scientist
- Market Research
- Brand Management
- Advertising
- Promotions
- Public Relations
- Crisis Management
- Consultancy
- Social Media Management
- GoogleAds Management
- NGO ICT departments
- Charities
- Local Government Communication Departments
Tuition Fee Annual: €9,800 or €4,800 (NL & EU)
Wittenborg University of Applied Sciences
Overview:
Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.
Services Offered:
Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:
Academic Support:
Access to academic advisors, tutoring services, and resources to enhance learning.Student Support:
Guidance on personal matters, healthcare, and insurance.Career Services:
Assistance with career development, job placement, and networking opportunities.Student Housing:
Guaranteed accommodation in stylish studios on the Apeldoorn campus.Financial Aid:
Scholarships and financial assistance options for eligible students.Internationalization:
Opportunities for international exchange programs and study abroad experiences.Student Life and Campus Experience:
Wittenborg fosters a vibrant and diverse campus community. Students can expect:
International Environment:
A multicultural student body and faculty from around the world.Campus Activities:
Social events, clubs, and organizations to engage in extracurricular activities.Networking Opportunities:
Connections with industry professionals and alumni through career fairs and events.Modern Facilities:
Access to well-equipped classrooms, libraries, and student lounges.Key Reasons to Study There:
International Focus:
A unique learning environment with a global perspective on business and management.Double Accreditation:
Recognized by both FIBAA and NVAO, ensuring high academic standards.100% English Speaking:
Programs taught entirely in English, making it accessible to international students.Guaranteed Student Accommodation:
Secure and comfortable housing options on campus.Career Services:
Dedicated support for career development and job placement.Flexible Admission Requirements:
Opportunities for students with diverse backgrounds to pursue their studies.Academic Programs:
Wittenborg offers a wide range of programs in business and management, including:
Bachelor's Degrees:
BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).Master's Degrees:
Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.Pre-Bachelor & Pre-Master Programs:
Foundation programs to prepare students for bachelor's or master's studies.Summer Schools:
Short-term programs for international students to experience the university and Dutch culture.Other:
Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.
Entry Requirements:
- High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
Language Proficiency Requirements:
- IELTS 6 or TOEFL equivalent.
