Introduction to the BBA Programmes

The Bachelor of Business Administration (BBA) programmes at Wittenborg University of Applied Sciences offer a comprehensive education in business administration, with various specialisations to choose from. The BBA programmes are designed to provide students with a broad understanding of business principles and practices, as well as specialized knowledge in their chosen field.

BBA Pathways and Specialisations

The BBA programmes at Wittenborg University of Applied Sciences offer several pathways and specialisations, including:

• BBA Pathway - International Business Administration (IBA)
• BBA Pathway - Entrepreneurial Business Administration (EBA)
• BBA Pathway - Marketing Communication & Information (MCI)
• BBA Pathway - Hospitality Business Administration (HBA)

BBA (MCI) Specialisation in Marketing & Communication

The BBA (MCI) specialisation in Marketing & Communication is a comprehensive programme that covers various aspects of marketing and communication, including business marketing strategies, branding, and public relations. The programme is designed to provide students with the skills and knowledge required to succeed in the field of marketing and communication.

Course Details

• Course Name: BBA Specialisation in Marketing & Communication
• Course Type: Bachelor (European Qualifications Level 6)
• Course Sector: Marketing Communication & Information
• Course Duration: 3-4 Years
• Credits: 240 European Credits
• Entry Points Per Year: 6 x entry per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration
• Location: Apeldoorn (this specialisation is also offered at our Munich location)
• Tuition Fee: Annual: 11,800 or 5,800 (NL, EU, UK & Ukraine)
• Language of Instruction: English

Introduction to the Programme

The BBA (MCI) specialisation in Marketing & Communication is designed to provide students with a comprehensive understanding of marketing and communication principles and practices. The programme covers various aspects of marketing and communication, including business marketing strategies, branding, and public relations.

Course Content

The programme includes modules such as:

• Mass Communication
• Public Relations
• Company Branding
• Marketing Research
• Niche Marketing
• E-Presence During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

The Industry

Marketing careers vary a great deal, as the profession comprises many facets and activities. There are many opportunities, but they all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of needs and requirements both externally from customers and relations, and internally from the organisation or company itself.

Career Prospects

All graduates of the BBA MCI pathway are able to continue their studies with a Master of Science programme, such as the MBM in Digital Marketing & Communication. Wittenborg graduates always receive a 3,000 scholarship for the Wittenborg MSc programmes. Career opportunities could include fields such as:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management
• Consultancy
• Social Media Management
• GoogleAds Management
• NGO ICT departments
• Charities
• Local Government Communication Departments

Entry Requirements

• High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC
• English Language Requirements: IELTS 6 or TOEFL equivalent
• Advanced Placement / Credit Transfer Possible

Degree Overview:

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Name:

BBA (MCI) Specialisation in Marketing & Communication

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Type:

Bachelor (European Qualifications Level 6)

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Sector:

Marketing Communication & Information

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Duration:

3-4 Years

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Credits:

240 European Credits

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Entry Points Per Year:

6

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Next Starting Date(s):

1 April 2024, 20 May 2024, 26 August 2024

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Degree or Qualification:

Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration

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Location:

Apeldoorn (this specialisation is also offered at our Munich location)

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Tuition Fee:

Annual: €9,800 or €4,800 (NL & EU)

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Objectives:

• Develop the skills and competencies required for a modern Marketing and Public Relations Officer.
• Provide a comprehensive understanding of marketing and communication strategies, branding, and the role of communication in business success.
• Prepare students for careers in various fields within marketing and communication, including market research, brand management, advertising, public relations, and social media management.

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Outline:

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Content:

• Mass Communication
• Public Relations
• Company Branding
• Marketing Research
• Niche Marketing
• E-Presence

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Structure:

• The program is divided into modules, each covering a specific aspect of marketing and communication.
• Students complete a series of broad marketing modules and then specialize in Marketing and Communication.
• In their final year, students design a company communication plan or a marketing strategy as part of a business plan.

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Course Schedule:

• The program is offered on a full-time or part-time basis.
• Full-time students typically complete the program in 3 years, while part-time students may take up to 4 years.
• Classes are held during the day and evening, and students can choose their own schedule.

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Individual Modules:

• Mass Communication: Explores the different channels and methods used for mass communication, including print, broadcast, and digital media.
• Public Relations: Covers the principles and practices of public relations, including media relations, crisis management, and reputation management.
• Company Branding: Examines the importance of branding in business and how to develop and manage a strong brand identity.
• Marketing Research: Introduces the principles and methods of marketing research, including data collection, analysis, and interpretation.
• Niche Marketing: Explores the concept of niche marketing and how to identify and target specific market segments.
• E-Presence: Covers the use of digital channels for marketing and communication, including website design, social media marketing, and search engine optimization.

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Assessment:

• Methods:
• Exams
• Assignments
• Presentations
• Projects
• Criteria:
• Knowledge and understanding of marketing and communication concepts
• Analytical and critical thinking skills
• Communication and presentation skills
• Ability to apply marketing and communication principles to real-world situations

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Teaching:

• Methods:
• Lectures
• Seminars
• Workshops
• Case studies
• Guest speakers
• Faculty:
• Experienced professionals with expertise in marketing and communication
• Guest lecturers from industry
• Unique Approaches:
• Focus on practical application of marketing and communication principles
• Industry-oriented curriculum
• Opportunities for internships and work placements

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Careers:

• Potential Career Paths:
• Market Research Analyst
• Brand Manager
• Advertising Manager
• Public Relations Specialist
• Social Media Manager
• Google Ads Manager
• NGO ICT Department
• Charity
• Local Government Communication Department
• Opportunities:
• Employment in small-sized marketing and communication companies
• Starting own agencies
• Careers in non-profit and government organizations
• Outcomes:
• Graduates are prepared for careers in various fields within marketing and communication.
• Graduates have found direct employment in small-sized marketing and communication companies, started their own agencies, and found careers in non-profit and government organizations.

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Tuition Fee Annual: €9,800 or €4,800 (NL & EU)

Wittenborg University of Applied Sciences

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Overview:

Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.

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Services Offered:

Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:

Academic Support:

Access to academic advisors, tutoring services, and resources to enhance learning.

Student Support:

Guidance on personal matters, healthcare, and insurance.

Career Services:

Assistance with career development, job placement, and networking opportunities.

Student Housing:

Guaranteed accommodation in stylish studios on the Apeldoorn campus.

Financial Aid:

Scholarships and financial assistance options for eligible students.

Internationalization:

Opportunities for international exchange programs and study abroad experiences.

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Student Life and Campus Experience:

Wittenborg fosters a vibrant and diverse campus community. Students can expect:

International Environment:

A multicultural student body and faculty from around the world.

Campus Activities:

Social events, clubs, and organizations to engage in extracurricular activities.

Networking Opportunities:

Connections with industry professionals and alumni through career fairs and events.

Modern Facilities:

Access to well-equipped classrooms, libraries, and student lounges.

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Key Reasons to Study There:

International Focus:

A unique learning environment with a global perspective on business and management.

Double Accreditation:

Recognized by both FIBAA and NVAO, ensuring high academic standards.

100% English Speaking:

Programs taught entirely in English, making it accessible to international students.

Guaranteed Student Accommodation:

Secure and comfortable housing options on campus.

Career Services:

Dedicated support for career development and job placement.

Flexible Admission Requirements:

Opportunities for students with diverse backgrounds to pursue their studies.

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Academic Programs:

Wittenborg offers a wide range of programs in business and management, including:

Bachelor's Degrees:

BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).

Master's Degrees:

Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.

Pre-Bachelor & Pre-Master Programs:

Foundation programs to prepare students for bachelor's or master's studies.

Summer Schools:

Short-term programs for international students to experience the university and Dutch culture.

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Other:

Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.