Program Overview

The BBA (MCI) in Digital & Social Media is a 3-4 year program that equips students with skills in managing communications and ICT departments. It focuses on the impact of social media and data analysis on marketing and information strategies, preparing graduates for careers in marketing, communication, and information management. The program includes core MCI subjects and specialization modules in digital and social media, with career prospects in various fields such as social media management, market research, and public relations.