BBA (MCI) Specialisation in AI & Cyber Security

Introduction

The Bachelor of Business Administration (BBA) programme with a specialization in Artificial Intelligence (AI) & Cyber Security is designed to equip students with an understanding of cutting-edge technologies and their application in business settings. Through a blend of theoretical knowledge and practical hands-on experience, students will delve into the intricacies of AI algorithms, machine learning techniques, and data analytics.

Course Details

• Course Name: BBA (MCI) Specialisation in Applied Sciences & Cyber Security
• Course Type: Bachelor (European Qualifications Level 6)
• Course Sector: Marketing, Communication & Information (MCI)
• Course Duration: 3 - 4 Years
• Credits: 240 European Credits
• Entry Points Per Year: 6 x entry per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Bachelor of Business Administration (BBA), registered under CROHO 39239
• Location: Apeldoorn
• Tuition Fee: Annual: 11,800 or 5,800 (NL, EU, UK & Ukraine)
• Language of Instruction: English
• Scholarship Award: Wittenborg Awards | More Scholarships

Course Content

The Bachelor of business administration MCI pathway, with specialisation in Artificial Intelligence (AI) & Cyber Security, is aimed at developing the skills and competencies that a manager working in the communications department or the ICT department of a company or organisation who is in charge of the branding and communications strategies online, with all stakeholders. Examples of specialisation Modules include:

• Databases & Information Retrieval
• AI & the Smart Economy
• Understanding Machine Learning in Practice
• Cyber Security Foundations
• Statistics & Quantitative Data
• Business Gamification & Simulation
• Enterprise Technology & Innovation
• CRM & Software Management
• Information Management
• Website Design & Benchmarking
• Digital Security Implementation
• Ethics in AI, Data Privacy & Security
• IT Infrastructure

The Industry

The intersection of business administration with Artificial Intelligence (AI) and Cyber Security represents a dynamic and rapidly evolving industry with profound implications for businesses worldwide. This includes AI integration in business processes, cybersecurity solutions and services, AI-driven cybersecurity, compliance and regulatory requirements, consulting and advisory services, and education and training.

Career Prospects

A Bachelor of Business Administration specialized in Artificial Intelligence (AI) & Cyber Security opens up a plethora of exciting career opportunities in various sectors where technology and security are paramount. Potential career paths for graduates include:

• AI Specialist
• Cybersecurity Analyst
• Data Privacy Officer
• IT Security Consultant
• Business Intelligence Analyst
• Risk Manager
• Chief Information Security Officer (CISO)

Entry Requirements

• High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC
• English Language Requirements: IELTS 6 or TOEFL equivalent
• Advanced Placement / Credit Transfer Possible

General Information

The programme is designed to provide students with a comprehensive understanding of AI and cybersecurity principles, as well as their application in business settings. The curriculum includes a range of modules that cover topics such as AI algorithms, machine learning techniques, data analytics, cybersecurity foundations, and digital security implementation.

Outline:

• Specialization Modules:
• Databases & Information Retrieval
• AI & the Smart Economy
• Understanding Machine Learning in Practice
• Cyber Security Foundations
• Statistics & Quantitative Data
• Business Gamification & Simulation
• Enterprise Technology & Innovation
• CRM & Software Management
• Information Management
• Website Design & Benchmarking
• Digital Security Implementation

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Careers:

• AI Specialist
• Cybersecurity Analyst
• Data Privacy Officer
• IT Security Consultant
• Business Intelligence Analyst
• Risk Manager
• Chief Information Security Officer (CISO)

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Tuition Fee Annual: €9,800 | EU-NL-UK-Ukraine €4,800

Wittenborg University of Applied Sciences

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Overview:

Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.

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Services Offered:

Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:

Academic Support:

Access to academic advisors, tutoring services, and resources to enhance learning.

Student Support:

Guidance on personal matters, healthcare, and insurance.

Career Services:

Assistance with career development, job placement, and networking opportunities.

Student Housing:

Guaranteed accommodation in stylish studios on the Apeldoorn campus.

Financial Aid:

Scholarships and financial assistance options for eligible students.

Internationalization:

Opportunities for international exchange programs and study abroad experiences.

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Student Life and Campus Experience:

Wittenborg fosters a vibrant and diverse campus community. Students can expect:

International Environment:

A multicultural student body and faculty from around the world.

Campus Activities:

Social events, clubs, and organizations to engage in extracurricular activities.

Networking Opportunities:

Connections with industry professionals and alumni through career fairs and events.

Modern Facilities:

Access to well-equipped classrooms, libraries, and student lounges.

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Key Reasons to Study There:

International Focus:

A unique learning environment with a global perspective on business and management.

Double Accreditation:

Recognized by both FIBAA and NVAO, ensuring high academic standards.

100% English Speaking:

Programs taught entirely in English, making it accessible to international students.

Guaranteed Student Accommodation:

Secure and comfortable housing options on campus.

Career Services:

Dedicated support for career development and job placement.

Flexible Admission Requirements:

Opportunities for students with diverse backgrounds to pursue their studies.

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Academic Programs:

Wittenborg offers a wide range of programs in business and management, including:

Bachelor's Degrees:

BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).

Master's Degrees:

Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.

Pre-Bachelor & Pre-Master Programs:

Foundation programs to prepare students for bachelor's or master's studies.

Summer Schools:

Short-term programs for international students to experience the university and Dutch culture.

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Other:

Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.