Introduction to the MBA with Specialisation in Data Analytics

The MBA with specialisation in Data Analytics is a unique programme that covers both business administration and data analytics, offering students the ability to develop their knowledge and capability to link data, business processes, and decision-making.

Programme Details

Course Name

MBA with specialisation in Data Analytics

Course Type

MBA Master of Business Administration (Full-Time)

Course Sector

Business & Technology

Course Duration

18 months

Credits

90 European Credits

Entry Points Per Year

6 x entry dates per year possible

Next Starting Date(s)

11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026

Degree or Qualification

Master of Business Administration

Location

Amsterdam Campus Only

Tuition Fee

23,300- (Complete programme)

Language of Instruction

English

Scholarship Award

Tech Women MBA Scholarship | Wittenborg MBA Scholarship

Programme Description

The MBA in Data Analytics is one of the specialisations in the Master of Business Administration programme offered at Wittenborg University of Applied Sciences to full-time and part-time students, with a 'tech' background, from the Netherlands and around the world. Students will develop expertise in business and the administration and management of data analytics so that they can work with big data and combine data science with business management.

Course Content

Course Structure

The Wittenborg MBA is delivered in a block format, with 2 modules being covered every 6 weeks. The classes are inter-disciplinary - students study shared modules in semester 1 with MBA students from different business specialisations.

Areas of Study

Management subjects address key issues of strategy, marketing, operations, human resources, accounting, and financial planning, studied in parallel with deeper international corporate finance and investment modules. Options include consultancy and multi-unit management. Students acquire research skills, which they can apply to academic or industrial projects.

Syllabus

Semester 1

• Management Accounting & Finance
• Marketing Management
• Human Resource Management
• Operations Management
• International Management
• Information Management

Semester 2

• Artificial Intelligence in Business
• Business Statistics
• Data Analytics & Visualisation
• Strategic Management
• Data Management Ethics

Throughout the Programme

• Research Methods
• 3 Project weeks, leading to the Final Project

The Industry

Building an effective data analytics structure has become critical to the successful operation of modern business. This structure is an essential skill that cuts across all industries and business domains because of the integral role it plays in harnessing organisational information resources. There is a great need now in the industry for professionals who can merge specialist domain skills with data-analytics skills.

Career Prospects

Some popular career paths for MBA graduates with a specialisation in Data Analytics include:

• Business Intelligence Analyst
• IT Systems Analyst
• Big Data Engineer
• Data Analytics Consultant
• Digital Marketing Manager
• Data Scientist
• Healthcare Data Analyst MBA graduates are often fast-tracked into senior management positions, and this MBA programme has been designed for those who wish to pursue senior management positions or as preparation for further study in business, such as a DBA or PhD.

Entry Requirements

• A Bachelor degree or equivalent recognised qualification;
• 3 years professional experience;
  • Applicants are requested to provide 2 reference letters from which at least one is a reference from a company or organisation where they have worked before;

English Language Requirements

IELTS 6.5 or TOEFL Equivalent.

Selection Procedure

There is no specific selection procedure for students wishing to enter the MBA, however non-EU (visa) students are "screened" according to their background, in order for the institute to be able to guarantee their immigration status. The screening comprises of an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg (Orange Tulip Scholarship, for instance) or by third parties (NUFFIC, EU, etc). Applicants are required to provide a motivation letter in which they describe the reasons for choosing Wittenborg's programme, as well as the reason for wanting to study in the Netherlands (international students). Student motivation is important as the programmes are demanding and especially for international students there is a criteria that they complete at least 50% of all their credits in a year.

Degree Overview:

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MBA with specialization in Data Analytics

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Objectives:

• Develop expertise in business and the administration and management of data analytics.
• Enable students to work with big data and combine data science with business management.
• Prepare students for senior management positions or further study in business.

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Program Description:

This program is designed for students with a background in science or technology and a minimum of three years of professional work experience. It covers both business and data analytics, allowing students to develop their knowledge and skills in linking data, business processes, and decision-making.

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Outline:

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Course Structure:

The program is delivered in a block format, with two modules covered every six weeks. The classes are interdisciplinary, with students studying shared modules in the first semester with MBA students from different business specializations.

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Areas of Study:

• Management subjects: strategy, marketing, operations, human resources, accounting, and financial planning.
• Data analytics subjects: artificial intelligence in business, business statistics, data analytics and visualization, data management ethics.

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Teaching:

• Intensive teaching over consecutive days in a block format.
• Teaching methods include group work, case studies, presentations, and live projects.
• Lectures, presentations, tutorials, and case studies with an emphasis on interactive learning.
• Guest speakers from industry.

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Careers:

• Business Intelligence Analyst
• IT Systems Analyst
• Big Data Engineer
• Data Analytics Consultant
• Digital Marketing Manager
• Data Scientist
• Healthcare Data Analyst

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Entry Requirements:

• Bachelor's degree or equivalent recognized qualification.
• Not necessary to have a Bachelor's degree in Business Administration.
• Three years of professional experience.
• Two reference letters, one from a previous employer.
• IELTS 6.5 or TOEFL equivalent.

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Tuition Fee €18,300- (Complete programme, €9,150- per year

Wittenborg University of Applied Sciences

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Overview:

Wittenborg University of Applied Sciences is a private, international university located in Apeldoorn, Netherlands. It is known for its focus on international business and management, offering a wide range of bachelor's, master's, and MBA programs taught entirely in English. The university prides itself on its internationalization, diversity, and ethical practices, creating a global learning environment for students and staff.

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Services Offered:

Wittenborg provides a comprehensive range of services to support students throughout their academic journey. These include:

Academic Support:

Access to academic advisors, tutoring services, and resources to enhance learning.

Student Support:

Guidance on personal matters, healthcare, and insurance.

Career Services:

Assistance with career development, job placement, and networking opportunities.

Student Housing:

Guaranteed accommodation in stylish studios on the Apeldoorn campus.

Financial Aid:

Scholarships and financial assistance options for eligible students.

Internationalization:

Opportunities for international exchange programs and study abroad experiences.

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Student Life and Campus Experience:

Wittenborg fosters a vibrant and diverse campus community. Students can expect:

International Environment:

A multicultural student body and faculty from around the world.

Campus Activities:

Social events, clubs, and organizations to engage in extracurricular activities.

Networking Opportunities:

Connections with industry professionals and alumni through career fairs and events.

Modern Facilities:

Access to well-equipped classrooms, libraries, and student lounges.

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Key Reasons to Study There:

International Focus:

A unique learning environment with a global perspective on business and management.

Double Accreditation:

Recognized by both FIBAA and NVAO, ensuring high academic standards.

100% English Speaking:

Programs taught entirely in English, making it accessible to international students.

Guaranteed Student Accommodation:

Secure and comfortable housing options on campus.

Career Services:

Dedicated support for career development and job placement.

Flexible Admission Requirements:

Opportunities for students with diverse backgrounds to pursue their studies.

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Academic Programs:

Wittenborg offers a wide range of programs in business and management, including:

Bachelor's Degrees:

BBA pathways in International Business Administration (IBA), Entrepreneurial Business Administration (EBA), Marketing Communication & Information (MCI), and Hospitality Business Administration (HBA).

Master's Degrees:

Master of Business Management (MBM) with various specializations, and MBA programs with 17 specializations.

Pre-Bachelor & Pre-Master Programs:

Foundation programs to prepare students for bachelor's or master's studies.

Summer Schools:

Short-term programs for international students to experience the university and Dutch culture.

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Other:

Wittenborg is actively involved in applied research, focusing on globalisation and its impact on various aspects of business and society. The university also hosts the annual Globalisation Conference, bringing together academics, professionals, and students to discuss current trends and challenges.