Program Overview

Introduction to the MBA with Specialisation in Smart Industry

The MBA with specialisation in Smart Industry is a programme designed to train future business administrators to understand the implications of exponential technologies such as artificial intelligence, advanced robotics, and cognitive automation. This programme guides students through the process of critical analysis, planning, and implementation of innovative digital businesses and operation strategies from a practical business point of view.

Course Details

• Course Name: MBA with specialisation in Smart Industry
• Course Type: MBA Master of Business Administration (Full-Time)
• Course Sector: Business & Technology
• Course Duration: 18 months
• Credits: 90 European Credits
• Entry Points Per Year: 6 x entry dates per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Master of Business Administration (MBA) Accredited by FIBAA & NVAO
• Location: Amsterdam Campus
• Tuition Fee: 23,300- (Complete programme)
• Language of Instruction: English
• Scholarship Award: Wittenborg MBA Scholarship | More Scholarships

Programme Pathways and Specialisations

The MBA programme offers various specialisations, including:

• MBA with specialisation in International Management
• MBA with specialisation in Entrepreneurship & Innovation
• MBA with specialisation in Sport Business
• MBA with specialisation in Education
• MBA with specialisation in Health & Social Care
• MBA with specialisation in Hospitality
• MBA with specialisation in Nursing
• MBA with specialisation in Accounting
• MBA with specialisation in Applied ICT
• MBA with specialisation in Engineering
• MBA with specialisation in Finance
• MBA in Applied Artificial Intelligence
• MBA in Cyber Security
• MBA with specialisation in Clean Technology
• MBA with specialisation in Smart Industry
• MBA with specialisation in Digital Transformation
• MBA with specialisation in Data Analytics

Course Content

The Wittenborg MBA is delivered in a block format, with 2 modules being covered every 6 weeks. The classes are interdisciplinary, and students study shared modules in Semester 1 with MBA students from different business specialisations.

Areas of Study

Semester 1

• Management Accounting & Finance
• Marketing Management
• Operations Management
• Human Resource Management
• International Management
• Information Management

Semester 2

• Semester 2 provides students with four compulsory modules that build on the core modules from Semester 1.
• In addition to that, students follow 5 modules from the chosen specialist "pathway" Smart Industry.
• Semester 2 Specialist Modules:
  • Artificial Intelligence in Business
  • Business Statistics
  • New Smart Economy
  • Cyber Security in Integrated Autonomous Business Operations
  • Strategic Management

The Industry

Technology changes at an accelerated pace, and where you bring technology, ICT, and business together, you can lead the way. This MBA Degree responds to the challenge of the fourth Industrial Revolution and the Digital Transformation of industries.

Career Prospects

MBA graduates are often fast-tracked into senior management positions, and this MBA program has been designed for those who wish to pursue senior management positions or as preparation for further study in business, such as a DBA, or a PhD.

Entry Requirements

• A Bachelor degree or equivalent recognised qualification
• 3 years professional experience
• Applicants are requested to provide 2 reference letters from which at least one is a reference from a company or organization where they have worked before
• English Language Requirements: IELTS 6.5 or TOEFL Equivalent

Selection Procedure

There is no specific selection procedure for students wishing to enter the MBA; however, non-EU (visa) students are "screened" according to their background, in order for the institute to be able to guarantee their immigration status.

Target Groups

The main target groups for the MBA Smart Industry program are:

• Dutch or other EU graduates who are working in an organisation, managing people or processes, and are looking to improve their career opportunities within their current employment position.
• Dutch, or other EU graduates who have been working in an organisation, managing people or processes, and are looking for a full-time MBA program that will increase their employability chances in an international market with a focus on the Smart Industry
• International graduates in the Netherlands, who have completed a Bachelor degree and have worked in an organisation with responsibility managing people or processes, who are looking to improve their career opportunities, either at their current employer or in the search for a new opportunity with a focus on the Smart Industry.
• International students worldwide, from business or non-business fields, with a proven number of years managing people or processes within an organisation.