MBM (MSc) with specialisation Sport Business

Program Overview

The Master of Business Management (MBM) with a specialization in Sport Business is an advanced degree program that equips students with a comprehensive understanding of the commercial and management aspects of the global sports industry. Combining academic rigor with practical experience, the program prepares graduates for leadership roles in this dynamic and rapidly growing sector. Through a mix of core and specialization-specific modules, students develop a deep understanding of sports business principles, strategies, and practices, fostering analytical, critical thinking, and entrepreneurial skills. The program also emphasizes ethical and responsible leadership qualities, preparing graduates to navigate the unique demands of the sports industry.

Program Outline

Degree Overview:

• Overview: The Master of Business Management (MBM) with a specialization in Sport Business is an advanced degree program that aims to equip students with a comprehensive understanding of the commercial and management aspects of the global sports industry.
This program combines academic rigor with practical, hands-on experience, preparing graduates for leadership roles in this dynamic and rapidly growing sector.
• Objectives:
• Develop a deep understanding of the key principles, strategies, and practices of sports business management.
• Gain specialized knowledge in areas such as marketing, sponsorship, media, and law within the sports context.
• Enhance analytical and critical thinking skills for decision-making in the sports industry.
• Foster a strong entrepreneurial mindset and innovation capabilities for success in the competitive sports market.
• Cultivate ethical and responsible leadership qualities aligned with the unique demands of the sports industry.

Outline:

• Content: The MBM (MSc) with specialization in Sport Business program covers a wide range of subjects, including:
• Marketing Management
• Globalisation, Society & Culture
• Research Methods Introduction (Final Project)
• The World Economy
• Professional Inquiry
• Critical Perspectives in Sports & Leisure
• Sports in the Global Marketplace
• Research Methods (Final Project)
• Micro Economics - Global Perspectives
• Strategic Management
• Project Module (3 Project Weeks, linked to Final Project)
• Strategic Sports Business Management
• Ethics & Social Responsibility in Sports
• Structure: The program consists of 4 semesters, each divided into two 6-week module blocks.
Core modules are interdisciplinary, shared with students from other MBM specializations, fostering a dynamic and diverse learning environment.
• Course Schedule: Classes are delivered intensively over consecutive days in the block format, with each module having 6 days of teaching split into two blocks of 3 days.
• Modules: The curriculum includes a mix of core and specialization-specific modules:
• Core Modules:
• Marketing Management
• Globalisation, Society & Culture
• Research Methods Introduction (Final Project)
• The World Economy
• Research Methods (Final Project)
• Micro Economics - Global Perspectives
• Strategic Management
• Specialization Modules:
• Critical Perspectives in Sports & Leisure
• Sports in the Global Marketplace
• Strategic Sports Business Management
• Ethics & Social Responsibility in Sports

Assessment:

• Assessment Methods: Students are evaluated through a range of assessment methods, including:
• Examinations
• Group projects
• Presentations
• Case studies
• Research papers
• Participation in class discussions and activities

Teaching:

• Teaching Methods: The program is delivered through a variety of teaching methods, including:
• Lectures
• Seminars
• Tutorials
• Case studies
• Group discussions
• Problem-based learning
• Faculty: The program is taught by a team of experienced faculty members with expertise in sports business, management, and related fields.
Faculty members are actively involved in research and industry collaborations, ensuring that the program content is up-to-date and relevant to the latest trends in the sports industry.
• Unique Approaches: The program incorporates several unique approaches to enhance the learning experience of students:
• Industry-Led Projects:
Students are required to undertake industry-led projects, providing them with hands-on experience in solving real-world problems faced by sports organizations.
• Guest Speakers: Industry experts and professionals are regularly invited to share their insights and perspectives on the sports business landscape.
• Study Visits: The program includes study visits to leading sports organizations, providing students with firsthand exposure to the industry's best practices and innovations.

Careers:

• Career Paths: Graduates of the MBM (MSc) with specialization in Sport Business can pursue a range of career opportunities in various sectors of the sports industry, including:
• Sports marketing and management
• Sponsorship and event management
• Sports media and broadcasting
• Sports law and regulations
• Sports facility and venue management
• Athlete representation and management
• Opportunities: The program prepares students for roles such as:
• Sports Marketing Manager
• Sponsorship Manager
• Event Manager
• Sports Media Analyst
• Sports Lawyer
• Sports Facility Director
• Athlete Agent
• Outcomes: Graduates of the program have gone on to work for leading sports organizations, including:
• adidas
• Nike
• FIFA
• UEFA
• ESPN
• NBC Sports

Tuition Fee €18,300- (Complete programme, €9,150- per year)