MBM (MSc) with specialisation in Digital Marketing & Communication

Program Overview

This MSc in Business Management with a specialization in Digital Marketing & Communication combines academic rigor with practical experience through project weeks and work placements. It explores the impact of digital technologies on marketing and communication strategies, equipping students with the skills to navigate the rapidly evolving digital landscape. Graduates are well-positioned for careers in the global business community, where a strong understanding of digital marketing and communication is essential.

Program Outline

Outline:

This exciting MSc, Master of Business Management, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project. The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the programme will enable students to further develop their deeper knowledge of business management and administration. The specialisation in Digital Marketing & Communication specifically looks at the impact of the fast changing, ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approaches to advertising, and adapted their marketing strategies - not only to these new ways of communicating with customers and stakeholders, but also the actual method and perception of marketing & communication in a digital age. Internet & the many and various types of social media have created an unprecedented way in which people connect - businesses to customers, business to business, and people who would not normally meet are linking up to do business, apply for jobs, sell and purchase. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication.

Teaching:

The master's programme is delivered in a block format, with 2 modules being covered every 6 weeks. Core module classes are inter-disciplinary - you study shared modules with master's students from different business management specialisations. Due to the rolling entry (6 times a year), groups are dynamic, extremely international and diverse.

Careers:

In this age of digitalisation and internet-driven lifestyles, the business community has come to recognise that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people that understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken. Graduating from a highly international institute such as Wittenborg University of Applied Sciences, that places high emphasis on a combination of academic research and company and professional exposure, means that the career prospects of graduates from the Master of Business Management specialised in Digital Marketing & Communication are multiple and global.

Tuition Fee €18,300- (Complete programme, €9,150- per year)