Program Overview

Master of Science in Marketing and Management for Luxury Tourism

Overview

The Master of Science in Marketing and Management for Luxury Tourism is a 9-month program that equips students with the knowledge, skills, and abilities to devise and lead successful luxury marketing strategies. The program is designed to provide students with a thorough understanding of luxury marketing strategy, premium brand development, and value creation in luxury.

Academic Structure

The program consists of three semesters:

• Semester 1: Immerse yourself in the world of marketing and luxury, learning about new innovations and concepts, digital and data-driven marketing, and luxury trends.
• Semester 2: Delve deeper into marketing and leadership theories, discover how brand value is created and performance is measured, and complete your Capstone project, which gives you valuable, hands-on experience in a real-world environment.
• Semester 3: A six-month professional internship provides you with a gilt-edged opportunity to apply all you have learned in class in a top-end, real-world setting such as in luxury hotels, restaurants, or retail outlets.

Admission Information

• Minimum age: 21
• Education: A Bachelor's degree is required.
• Work experience: Relevant work experience is preferable, but not required.
• English level: If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
  • IELTS: overall 6.0 and min. 5.5 in every sub-component
  • TOEFL: Internet-based 80 or paper-based 550
  • First Cambridge Exam: Grade A
  • Cambridge Advanced Exam: Grade C
  • Duolingo 115 with no component under 105

Fees

• Academic Expenses:
  • Tuition fees: 27,085 EUR
  • Learning resources: 605 EUR
  • Les Roches for life (career support): 1,500 EUR
  • Health insurance: 1,175 EUR
  • Exclusive Brands Week: 1,000 EUR
  • Total academic compulsory expenses: 31,365 EUR
• Living Expenses:
  • Half Board: 3,985 EUR
  • Total living compulsory expenses: 3,985 EUR

Career Opportunities

Graduates of the Master of Science in Marketing and Management for Luxury Tourism can expect to find work in luxury sectors, including:

• Restaurants
• Hotels
• Travel and tourism
• Fashion and retail

Faculty

Our faculty members are hand-picked for their expertise and will give plenty of one-on-one time to provide you with the best possible learning experience.

• Ms. María Dolores Martos, Lecturer in Finance
• Mr. Carlos Santin, Lecturer of Marketing
• Carlos Zea, Lecturer of Marketing

Campus

The program is located in Marbella, one of the luxury capitals of the world, providing students with a living, breathing classroom perfect for this program.