Master of Science in Sports Management and Events
| Program start date | Application deadline |
| 2025-09-01 | - |
Program Overview
Master of Science in Sports Management and Events
Overview
The Master of Science in Sports Management and Events is a postgraduate program designed to provide students with the skills and knowledge required to manage within the global sports and events industry. The program takes students beyond the field of play to explore in depth the business dimension of sports and events, analyzing the economics of sport at a local, national, and international level.
Academic Structure
The program consists of two semesters, each lasting six months, followed by a six-month internship or master thesis.
- Semester 1: Academic content
- Semester 2: Academic content + Business field trip
- Semester 3: 6-month Internship or Master thesis
Academic Content
The curriculum includes:
Semester 1
- Learn how sport functions as a global business, including the economics of sports events at all levels.
- Take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.
Semester 2
- Broaden your scope of study towards international sporting events and federations.
- Learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox.
- Study the secrets of successful event execution.
Business Field Trips
- Students will embark on a transformative journey to Abu Dhabi, where they will engage with industry leaders against the backdrop of Formula 1, offering invaluable insights and connections.
- Immersive Local Business Trips: Our curriculum includes local business trips to associations, offering hands-on experiences and practical knowledge in real-world settings.
Final Semester: Internship or Applied Research Project
- Internship: A six-month professional internship will take you inside the sports, events, or hospitality industries, exposing you to different roles within your chosen field of work.
- Master Thesis: Should you decide to undertake a master thesis, it will give you the opportunity to work in a specific area of your choosing, taking a leading role in your own learning process.
Admission Information
Intake:
- Fall
Education:
- A Bachelor degree is required.
- The school accepts documents in English, or one of the Swiss national languages, i.e. French, German, and Italian. If not, an official notarized translation in English will be required.
Minimum Age:
- 21
Professional Experience
- Work experience is preferred but not required.
English Level:
- If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5.5 in every sub-component
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
Fees
- Academic Expenses:
- Tuition fees: CHF 36,400
- Learning resources: CHF 1,180
- Les Roches for life (career support): CHF 1,500
- Health and accident insurance: CHF 2,680
- Business field trip: CHF 3,200
- Total: CHF 44,960
- Living Expenses:
- Flexible board: CHF 7,600
- Total: CHF 7,600
Career Opportunities
Possible career paths with a Sports & Events Master’s degree include:
- Sports Venue Manager
- VIP Event Manager
- Sports Marketing Coordinator
- Conference Center Manager
- Sports Marketing Manager
- Operational Director
- Corporate Event Planner
- Events Executive
Companies that Recruit Our Master’s in Sports Management Students
- MCI, Geneva
- International Volleyball Federation, Laussanne
- Olympic Committee
- Do&Co, Austria
- Match Hospitality
- Emirates Golf Club Dubai
- David Monn LLC, NY
- FIFA
- Planitswiss, Switzerland and Singapore
- Rise & Set
FAQs
What is a Master’s in Sports Management?
A Master’s degree is a postgraduate qualification usually studied over one year, and focused on a specialized topic. A Master’s degree in Sport Management and Events zeroes in on the skills and knowledge required to manage within the global sports and events industry.
Is Getting a Master’s in Sports Management Worth It?
Yes, it is, because it delivers a breadth of knowledge and skills that would be difficult to impossible for you to acquire in this level of detail through on-the-job experience.
What Skills Will I Develop Through a Master’s in Sports Management Program?
During a year of academic study, you’ll develop knowledge and skills in areas such as financial and brand management, marketing, digital media, stakeholder management, personal leadership, entrepreneurship, and governance, to name a few.
What Career Opportunities Are Available with a Master’s in Sports Management?
Possible career paths with a Sports & Events Master’s degree include:
- Sports Venue Manager
- VIP Event Manager
- Sports Marketing Coordinator
- Conference Center Manager
- Sports Marketing Manager
- Operational Director
- Corporate Event Planner
- Events Executive
Will a Master’s in Sports Management Guarantee a Job in the Sports Industry?
There are no guaranteed jobs in any industry, but possessing a highly specialized, career-focused Master’s degree will get you noticed within the world of sports and events.
Program Outline
Degree Overview:
This Master’s in sports management takes you beyond the field of play to explore in depth the business dimension of sports and events. Analyze the economics of sport at a local, national and international level, while learning how to plan and execute events successfully. You will graduate with knowledge and skills suited to management and administrative roles across the global sports sector.
Outline:
Semester 1
- Learn how sport functions as a global business, including the economics of sports events at all levels.
- Take a deep dive into sports marketing, with a special focus on brand building and analyzing consumer behavior.
Semester 2
- Broaden your scope of study towards international sporting events and federations, you will learn more about governance and stakeholder management, while also tackling ethical considerations and developing your leadership toolbox.
Careers:
- Sports Venue Manager
- VIP Event Manager
- Sports Marketing Coordinator
- Conference Center Manager
- Sports Marketing Manager
- Operational Director
- Corporate Event Planner
- Events Executive
Les Roches Global Hospitality Education
Overview:
Les Roches Global Hospitality Education is a renowned international hospitality school with a rich history spanning over eight decades. It is recognized as one of the world's leading institutions in hospitality education, boasting a 98% placement rate for job-seeking graduates. Les Roches offers a comprehensive range of programs, from undergraduate to postgraduate and executive education, catering to diverse career aspirations in the hospitality industry.
Services Offered:
Les Roches provides a wide array of services to its students, including:
Academic Programs:
Bachelor's, Master's, MBA, and Executive Education programs in various hospitality-related fields.Practical Experience:
Internships and work experience opportunities within the industry.Career Services:
Guidance and support in job searching and career development.Campus Life:
A vibrant and diverse student community with various extracurricular activities and social events.International Exposure:
Opportunities to study and work in different countries.Online Learning:
Flexible online courses for professionals seeking to enhance their skills.Student Life and Campus Experience:
Les Roches offers a dynamic and immersive campus experience. Students can expect:
Global Community:
A diverse student body from around the world, fostering a multicultural environment.Extracurricular Activities:
Sports, clubs, and social events to enhance student life.Modern Facilities:
State-of-the-art classrooms, laboratories, and accommodation.Beautiful Campuses:
Locations in picturesque settings like Crans-Montana, Switzerland, Marbella, Spain, and Abu Dhabi, UAE.Key Reasons to Study There:
Industry Recognition:
Les Roches graduates are highly sought after by leading hospitality companies worldwide.Practical Focus:
The curriculum emphasizes hands-on learning and practical skills development.Global Network:
Access to a vast network of alumni and industry professionals.International Experience:
Opportunities to study and work in different countries, expanding global perspectives.Career Support:
Dedicated career services to guide students in their career paths.Academic Programs:
Les Roches offers a range of academic programs, including:
Undergraduate:
BBA in Global Hospitality ManagementPostgraduate:
Master's in International Hotel Management, Master's in Marketing Management in Luxury Tourism, Master's in Sports and Events, Master's in Hospitality Management with SpecialisationMBA & Executive Education:
MBA in Global Hospitality Management, Executive MBA in Global Hospitality Management, Executive Masters in International Hotel Management, Executive Post graduate in International Hotel ManagementPostexperience Programs:
Masters in Hospitality Management with Specialisation, Postgraduate in International Hospitality Management, Postgraduate in Digital Transformation, Postgraduate in Food and Beverage Entrepreneurship and Management, Postgraduate in Leadership and Talent Management, Postgraduate Diploma in Marketing Management in Luxury Tourism, Postgraduate Diploma in Golf Management, Postgraduate Diploma in Cruise Line ManagementOnline Courses:
Executive online courses and online certificates in various hospitality-related areas.Other:
Les Roches is accredited by prestigious organizations like QS Stars University Ratings and NECHE, further solidifying its reputation for quality education. The institution also boasts a global alumni community of over 16,000 members, providing a strong network for career advancement.
Entry Requirements:
A Bachelor degree (or its international equivalent) in hospitality, tourism, or business management is preferred. However, applicants with a Bachelor’s degree in a related field may be considered.
Language Proficiency Requirements:
If English is not your first language, or if you have not spent the last two years studying in an institution where English is the primary language of instruction, please enclose a copy of one of the following:
- IELTS: overall 6.0 and min. 5 in every sub-component
- TOEFL: Internet-based 80 or paper-based 550
- First Cambridge Exam: Grade A
- Cambridge Advanced Exam: Grade C
- Duolingo 115 with no component under 105
- Only tests taken/issued in an official IELTS testing center are accepted.
