Program Overview

Digital Marketing

Program Overview

The Digital Marketing one-year technical diploma program at Madison College focuses on current digital tools, platforms, and relevant strategies in today’s digital marketplace.

This program explores social and mobile marketing principles, website content management, marketing research and analytics, SEO, and website design, as well as the fundamentals of Public Relations and leadership ethics you need to embrace in today’s digital workplace.

Digital Marketing coursework is designed for people who desire to incorporate cutting-edge marketing techniques and technology into an organization’s new and existing marketing activities.

Program Details

• Program Number:
• Degree: Technical Diploma
• Area of Study: Business
• Delivery Method:
  • 100% In Person
  • 100% Online
  • Some Online/Some In Person
• Estimated Time to Complete: 30 Credits | Finish diploma in 1 year
• Financial Aid Available: Yes

Estimated Program Cost

• Estimated Program Cost: $5,745.42
• View Tuition and Fees: Tuition and Fees
• Financial Aid: Applying for financial aid and scholarships help you pay for your education.

Curriculum and Experience

• Prospective program students, the information below reflects the basic requirements for students admitted for the ** academic year.
• Current and newly admitted program students, go directly to your Degree Progress Report to view:
  • Progress toward your specific requirements
  • Alternative (in lieu of) courses to meet specific requirements

First Semester

• Marketing Principles (3 credits)
• Social Media Marketing (3 credits)
• Marketing Digital Design (3 credits)
• Advertising Principles (3 credits)
• Microsoft Office for Business Applications (3 credits)

Second Semester

• Marketing Research & Analytics (3 credits)
• Capstone Campaign (3 credits)
• Introduction to Public Relations (3 credits)
• Advanced Social Marketing Technologies (3 credits)
• Digital Marketing (3 credits)

Admission

To Apply

Earning a degree is a great way to advance your career development opportunities.

Application Dates

• Summer 2025
  • Application open
  • Application completion deadline is July 15, 2025
• Fall 2025
  • Application open
  • Application completion deadline is November 15, 2025
• Spring 2026
  • Application open
  • Application completion deadline is April 15, 2026

Admission Requirements

• 1. Admission Application
• 2. Education Completion
  • Submit official transcripts from the institutions you attended that indicate one of the following:
    • High school completion (current high school seniors may submit an in-progress transcript)
    • GED/HSED completion
    • College transcript or Madison College experience showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale

Additional Notes

• Class capacity is limited and is available on a first come, first served basis.
• Course prerequisites differ from admission requirements; admission into a program does not guarantee eligibility to enroll in courses or success in the program.

Related Programs

• Marketing-Social Media
• Marketing
• User Experience and Interaction Design (UX/ID)