Program Overview

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Program Number:

Associate Degree

Area of Study:

Business

Delivery Method:

100% In Person, 100% Online, Some Online/Some In Person

Estimated Time to Complete:

61 Credits | Finish degree in 2 years

Financial Aid Available:

Program Transfers

Program Overview

Marketing is one of the most important areas of expertise for the next generation of business leaders. Marketing skills are critical to the success of every organization, whether large or small, for-profit or nonprofit, product or service-oriented. All organizations must identify and research target markets, determine customer needs, and establish how products and services can most effectively be created, distributed, priced, and promoted.

The Marketing associate degree program at Madison College is designed to teach you the cutting edge skills to work successfully in a digital marketing environment.

Our instructors will share real-world experiences that will help take you — and your business — to the next level.

Program Details

• Students in the Marketing program can attend full- or part-time.
• Marketing classes may be offered at these Madison College campuses:
  • Madison - Truax
  • Fort Atkinson
  • Portage
  • Watertown

Your Advantages at Madison College

• Focus on the latest marketing innovations and digital trends.
• Hands-on experience applying usability principles to site-building and marketing design.
• Build skills in Google Analytics, mobile and social media.
• Build industry networks through professional organizations such as Social Media Breakfast, American Advertising Federation, American Marketing Association, and professional internship opportunities.
• Flexible learning options to accommodate your schedule include online, face-to-face, and hybrid.

Careers

Earning your associate degree in Marketing at Madison Area Technical College prepares you for valuable work as a(n):

• Account Executive
• Advertising Coordinator
• Customer Service Manager or Representative
• Digital Content Coordinator
• Marketing Research Assistant
• Promotional Coordinator
• Sales/Marketing Manager
• Sales Representative
• Store Manager
• Social Media Specialist

With additional education and/or work experience, Madison College graduates may find employment as a(n):

• Brand or Product Manager
• International Sales Manager
• Internet Marketing Manager/Director
• Market Research Analyst
• Marketing Instructor
• Marketing and Promotion Manager/Director
• New Product Development Manager
• Senior Manager/Executive

Curriculum and Experience

First Semester

• Written Communication (3 credits)
• Marketing Principles (3 credits)
• Selling Principles (3 credits)
• Leadership Ethics in the Digital Age (3 credits)
• Microsoft Office for Business Applications (3 credits)

Second Semester

• Marketing Design Strategies (3 credits)
• Social Media Marketing (3 credits)
• Advertising Principles (3 credits)
• Speech (3 credits)
• Math of Finance (3 credits)

Third Semester

• Introduction to Public Relations (3 credits)
• Marketing Digital Design (3 credits)
• Advanced Social Marketing Technologies (3 credits)
• Digital Marketing (3 credits)
• Marketing Approved Elective (See list below) (3 credits)

Fourth Semester

• Economics (3 credits)
• Psychology Of Human Relations (3 credits)
• Marketing Research & Analytics (3 credits)
• Capstone Campaign (3 credits)
• Global Marketing (3 credits)
• Marketing Portfolio (1 credit)

Marketing Approved Elective (3 credits in Third Semester)

• Marketing Internship (3 credits)
• Interdisciplinary Global Studies Abroad (3 credits)
• Honors - Marketing (3 credits)
• Mindset for Success (3 credits)
• Introduction to Business (3 credits)

Admission

To Apply

• The online application allows you to save your work as you complete it and ensures fast, secure delivery to our office.

Application Dates

• Summer 2025: Application open, Application completion deadline is July 15, 2025
• Fall 2025: Application open, Application completion deadline is November 15, 2025
• Spring 2026: Application open, Application completion deadline is April 15, 2026

Admission Requirements

• All materials must be submitted by the application deadline.
• 1. Admission Application
• 2. Education Completion
  • Submit official transcripts from the institutions you attended that indicate one of the following:
    • High school completion (current high school seniors may submit an in-progress transcript)
    • GED/HSED completion
    • College transcript or Madison College experience showing:
      • Completion of an associate degree or higher, or
      • At least 30 credits completed with a minimum GPA of 2.0 on a 4-point scale

Transfer Opportunities

UW System Schools

• UW Madison: Students who complete the Associate degree in Marketing at Madison College, submit the Declaration of Intent to Participate, and meet specified levels of academic achievement as outlined in this transfer agreement will be guaranteed direct admission to the UW-Madison School of Business Online BBA-Marketing program.
• UW Oshkosh: The terms of the B.S in Human Services Leadership agreement are limited to students who complete selective A.A.S degrees and are admitted to the Human Services Leadership at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher
• UW Oshkosh: The terms of the B.S in Leadership & Org Studies agreement are limited to students who complete selective A.A.S or A.A.A. degrees and are admitted to the Organizational Studies emphasis at UW-Oshkosh. Students must have a cumulative GPA of 2.5 or higher

Wisconsin Private Schools

• Concordia University: Students with an AA, AS or AAS are Advanced Core. Advanced Core requires students to have earned at least 60 credits. Students transferring prior to completion or with less than 60 credits are standard core and credits are evaluated course by course.
• Lakeland University: Student who earn an Associate Degree from Madison College can transfer a minimum of 60 credits and a maximum of 72 credits to Lakeland College to be applied to the requirements of the Bachelor of Arts or Bachelor of Sciences degree.
• Milwaukee School of Engineering: Completion of an A.A.S. Degree at Madison College after 2015, and meeting admission requirements for the Rader School of Business (RSOB) at the Milwaukee School of Engineering (MSOE) can earn a B.B.A degree in Technical Sales at MSOE.

Out-of-State Schools

• Bellevue University: Students who complete any associate degree at Madison Area Technical College will have no additional general education core curriculum requirements to meet but must satisfy the Kirkpatrick Signature Series requirement.
• Capella University: Per the agreement, students must complete the associates of arts, associates of science or associates of applied science with an overall GPA of a 2.0 prior to transferring.
• Colorado State University Global Campus: Students graduating with an associate degree from MATC with a 2.0 GPA or higher are guaranteed admissions into CSU-Global and can transfer up to 64 semester credits from MATC to be applied toward earning a Bachelor’s Degree at CSU-Global.
• Franklin University: Franklin University will guarantee acceptance of Madison College graduates with an AA, AS, or AAS. Madison College graduates will have junior standing at Franklin University and may transfer up to 94 additional credits toward their baccalaureate degree.

Career Outcomes

After completing the Marketing program at Madison Area Technical College, you will be able to:

• Develop strategies to anticipate and satisfy market needs.
• Promote products, services, images, and/or ideas to achieve the desired outcome.
• Evaluate information through the market research process to make business decisions.
• Prepare selling strategies.
• Assist in creating and executing marketing plans by monitoring, assessing, and adapting business strategies to emerging opportunities in domestic and global markets.
• Demonstrate creativity, innovation, and flexibility to work successfully in a digital marketing environment.

Graduate Summary

• Number of Program Graduates: 21 (2022), 15 (2023), 16 (2024)
• Number of Surveys Sent: 21 (2022), 15 (2023), 16 (2024)
• Number of Surveys Returned: 15 (2022), 10 (2023), 6 (2024)
• Percent of Surveys Returned: 71.4% (2022), 66.7% (2023), 37.5% (2024)
• Available for Employment: 13 (2022), 8 (2023), 5 (2024)
• Percent Available for Employment: 86.7% (2022), 80.0% (2023), 83.3% (2024)
• Not in Labor Market: 2 (2022), 2 (2023), 0 (2024)
• Percent Not in Labor Market: 13.3% (2022), 20.0% (2023), 0.0% (2024)

Graduate Employers

• Private Individual: Freelance Marketer (Montello)
• Quality Cellular: Sales Support Specialist (Verona)
• Under Armour Factory House: Stock Lead (Johnson Creek)

Related Programs

• Digital Marketing
• Marketing-Social Media
• User Experience and Interaction Design (UX/ID)
• Marketing Essentials