Marketing Essentials for the Business Professional

Program Overview

The Marketing Essentials for the Business Professional certificate program at Madison College equips individuals with the knowledge and skills in marketing principles, social media management, and administrative support. It is designed for those seeking to enhance their marketing capabilities or pursue administrative support roles. The program includes courses in customer contact skills, collaboration tools, marketing principles, social media principles, and Microsoft Office applications.

Program Outline

Degree Overview:

• The Marketing Essentials for the Business Professional certificate program at Madison College is designed for individuals seeking to enhance their marketing knowledge and skills.
• It is ideal for those pursuing administrative support positions or current professionals responsible for marketing and social media initiatives.
• The program aims to provide a comprehensive understanding of marketing principles, social media management, and administrative professional skills.

Outline:

• Customer Contact Skills (2 credits): This course focuses on developing effective communication and interpersonal skills in a professional setting.
• Collaboration Tools (1 credit): This course introduces students to various collaboration tools and techniques used in the workplace.
• Marketing Principles (3 credits): This course covers the fundamentals of marketing, including market analysis, marketing strategy, and marketing research.
• Social Media Principles (3 credits): This course provides a comprehensive overview of social media platforms, content creation, and social media marketing strategies.

Teaching:

• The program is offered through a combination of online and in-person classes.
• The campus locations for in-person classes are Madison - Truax, Madison - Commercial Avenue, Madison - Goodman South, Fort Atkinson, Portage, Reedsburg, and Watertown.

Careers:

• The Marketing Essentials for the Business Professional certificate prepares individuals for careers as:
• Marketing Assistants
• Marketing Support Specialists