Program Overview

Visual Storytelling

Program Overview

The Visual Storytelling Certificate is for students interested in a career in multimedia communications. The certificate will provide students with foundational skills needed to land paid internships, part-time and full-time jobs in the professional areas of videography, photography, and social media communications.

Program Details

• Students earning the Visual Storytelling Certificate can attend full or part-time.
• Visual Storytelling classes may be offered at these Madison College campuses:
  • Madison - Truax
  • Madison - South
  • Reedsburg
  • Portage
  • Fort Atkinson
  • Watertown

Curriculum and Experience

• Required Courses:
  • Introduction to Photography and Video (2 credits)
  • Video Production (3 credits)
  • Photo/Video Storytelling (3 credits)
  • Social Media Writing (3 credits)
  • Journalism Practicum 1 (1 credit)

Admission

• Earning a certificate is a great way to expand your skill set and add professionalism to your resume. Applications are always open.
• There are no admission requirements for this certificate. Simply submit your application by the deadline for each term.
• International students who wish to apply for, maintain, or transfer their F-1 student visa status to Madison College are required to complete the International Admission Process.

Application Dates

• Fall 2025:
  • Application open
  • Application completion deadline is October 15, 2025
• Spring 2026:
  • Application available on September 15, 2025
  • Application completion deadline is March 15, 2026

Additional Notes

• Certificate programs are not eligible for financial aid
• Class capacity is limited and is available on a first come, first served basis
• Students who have already completed the certificate coursework at the time of application will receive the certificate diploma at the end of the term of application

Career Outcomes

• Apply the concepts and principles of visual storytelling in the development of multimedia projects in journalism and corporate or non-profit communications.
• Use high-level video and television broadcast recording equipment in a professional manner while on location for video shoots.
• Use professional quality photography equipment in a skilled manner while on location for photography shoots.
• Edit and publish video and photo stories using a variety of video and photography post-production software programs.
• Design websites that showcase video and photography projects.
• Create social media campaigns that share video and photography projects on a variety of platforms.

Related Programs

• Journalism
• University Transfer - Arts and Humanities
• Photography

Program Information

• Program Number: CERT
• Degree: Certificate
• Area of Study: Arts, Design and Humanities
• Delivery Method: Some Online/Some In Person
• Estimated Time to Complete: 12 Credits | Finish in 1 semester
• Estimated Program Cost: $2,377.89
• Tuition and Fees: Use our Net Price Calculator to estimate your tuition costs.