Program Overview

Fashion Marketing Concentration

Why Study Fashion Marketing?

A fashion brand is as successful as its marketing strategy. Our Fashion Marketing concentration will prepare you to develop and implement effective marketing strategies for fashion goods and services. Experiential-based courses will teach you essential business skills while providing you with real-world experience, allowing you to develop expertise in the business of fashion.

Why Study Fashion Marketing at MMC?

Located in New York City, one of the fashion capitals of the world, MMC’s Fashion Marketing concentration is designed for students who want to combine their passions for fashion and business. This business-focused concentration will prepare you to understand the complexities of the fashion industry. Learn how to develop, market, and distribute fashion products to the right consumer, and how to establish a socially responsible and sustainable business. Your experience will be enriched by guest speakers, client-based projects, and field visits to companies.

What You Will Learn

• You’ll learn foundational principles and professional skills across business disciplines in courses including: Marketing, Organizational Behavior, Strategic Management, Accounting, and Information Technology.
• As a student in the Fashion Marketing concentration, you’ll graduate with: critical thinking skills, problem-solving creativity, cultural competency, and the vision to lead and implement change in the fashion industry.
• You’ll explore the intersection between business and fashion, including courses like: The Business of Fashion, Fashion Marketing and Branding, The Social Psychology of Dress, Global Fashion Business and Supply Chain, Visual Merchandising, Retail Management, and Fashion, History and Society.

Program Highlights

Internships

Gain hands-on experience in the industries of your dreams. Our Business majors have interned at Balenciaga, Louis Vuitton, Marc Jacobs International, Macy’s, Christie’s, Dolce & Gabbana, and many more fashion icons in NYC.

Faculty-Led Travel Courses

Business is international. So why shouldn’t your education be? Learn firsthand how a global supply chain can affect another part of the globe. Faculty-led travel courses are short-term study abroad opportunities. Students in our Global Fashion Business course have visited London and Paris, two of the world’s fashion capitals.

Student Organizations

Bring your classroom experience to life and find friends who share your interests in our many business-related student organizations, including:

• Fashion Marketing Student Association (FMSA)
• Marymount Business Association (MBA)
• Spoon University
• MMC Investment Club

Careers and Outcomes

Our Business major in the fashion marketing concentration gives you real-world experience in the industries that power NYC —fashion houses, fashion journals, major retailers like Macy’s and Bloomingdale, and more. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.

Job Titles

• Corporate Luxury Professional
• Marketing Manager
• Associate Director, Marketing and Branding
• Event Manager
• Manager, Social Media
• Client Service Consultant
• E-Commerce Associate
• Associate Buyer

Employers

• Ralph Lauren
• Bergdorf Goodman
• Saks Off 5th
• Pine Crest Fabrics
• Material World
• Tiffany’s
• Dover Street Market
• Calvin Klein
• Victoria Beckham

Annual Fashion Show

The business department and the Fashion Marketing Student Association host an annual fashion show. A recent show was produced alongside the Asian Students Association and it celebrated and honored the wide range of cultures in our campus community.