Program Overview

Media and Arts Management Concentration

Why Study Media and Arts Management?

Take in performances, meet with company directors, and complete challenging internships at organizations ranging from the small and experimental to iconic Broadway theatres. In the Media and Arts Management concentration, you’ll build a strong business foundation, and outside of the classroom, you’ll learn through experience what it takes to keep the arts alive.

Why Study Media and Arts Management at MMC?

Our location in the international cultural hub that is New York City, gives you the perfect backdrop to explore art, theatre, music, or dance while applying business principles. Our students have interned at Broadway theatres and art institutions. Graduates from MMC’s Media and Arts Management program have obtained positions in storied corporations such as Viacom CBS, NBC Universal, and Sony MusicCorp., or have gone on to set up and manage their own music bands and private ventures.

What You Will Learn

• You’ll learn foundational principles and skills across business disciplines, including: Accounting, Marketing, Organizational Behavior, Strategic Management, Information Technology
• As a Business BA student with a concentration in Media and Arts Management, you’ll graduate with: critical thinking skills, problem-solving creativity, cultural awareness, and a global perspective.
• You’ll explore topics of interest in-depth in media and arts management: Fundraising and Marketing for the Arts, Digital Marketing, Business and the Visual Arts, Visual Merchandising, The Business of Music, The Business of Broadway, History & Mission of Arts Institutions

Available as Minor

Program Highlights

Internships

Gain hands-on experience in the industries of your dreams. Our Business majors have interned at The Lyric Theatre, Jazz at Lincoln Centre, ViacomCBS, Sony MusicCorp., Madison Square Garden, Christie’s Auction House, and many more New York City institutions.

Student Organizations

Bring your classroom experience to life and find friends who share your interests in our many business-related student organizations, including:

• Fashion Marketing Student Association (FMSA)
• Marymount Business Association (MBA)
• Spoon University
• MMC Investment Club

Faculty-Led Travel Courses

Business is international. So why shouldn’t your education be? Learn firsthand how a global supply chain can affect another part of the globe. Faculty-led travel courses are short-term study abroad opportunities. Students in our Global Fashion Business course have visited London and Paris, two of the world’s fashion capitals.

Careers and Outcomes

Our Business major program with a concentration in media and arts management gives you real-world experience in the industries that power NYC—arts, theatre, music, media, nonprofits, and the business of entertainment. So you’ll be ready to hit the ground running after you graduate. Below are just a few of the roles and places alumni of this program have landed.

Job Titles

• Event Manager
• Band Founder and Manager
• Marketing Coordinator
• Manager, Planning and Collaboration
• Director of Sales & Operations
• Social Media Associate
• Business Development Manager
• Corporate Case Assistant

Employers

• NY Council on the Arts
• Film at Lincoln Center
• Google
• Madison Logic
• Makuta Music
• Kirkland and Ellis, LLP
• NBCUniversal
• Sony Music Corp.
• ViacomCBS

Alumni Spotlight

• Maggie Salko’22 is Marketing Coordinator at Little Bee Books, NYC
• Giselle Flynn’22 joins The Real Real, NYC as Account Luxury Manager
• Keith Smith’22 joins Deloitte Consulting, Boston.
• Carli Christian’22 accepts a position at Tuesday Morning, Dallas

Student Testimonials

• “I’ve always wanted to combine my love of music with my interest in business and my studies at MMC support that. As an aspiring jazz singer, musicianship classes are important to help hone-in on my craft, and business classes make me a well-rounded artist because they provide me with tools to be more independent and make informed decisions behind the scenes of making music.” - Paloma Brooks ’22
• “MMC helped me become who I am today, and for that I am truly grateful. I am thankful to have had such helpful and caring advisors and professors who helped facilitate my education. I am also thankful to all of my peers, some of whom have become my lifelong friends. Thanks to MMC, I feel prepared and excited to find a career for myself.” - Raeland La ’21
• “Marymount provided me with an excellent cornerstone for my artistic endeavors, and business aspirations. The business faculty transcended the confines of the classroom setting and became cherished mentors long after I graduated.” - Douglas Makuta ’12
• “MMC’s academics provided a rare education on how business and art intersect, and my learned ability to measure that balance has proven invaluable to my career.” - Katie Hay ’15
• “My major in Business, along with my concentration in Media and Arts Management, was the perfect fit for me and really allowed me to pursue opportunities that fuel both my passion for the arts and my desire to be a leader in the arts industry in NYC.” - Christina McDonald ’15