Program Overview

The BBA program in Paris is designed to offer students a flexible and global educational experience. This program combines high-quality instruction, an outstanding faculty, and an international environment in the heart of La Défense, providing a strong foundation for a global career.

The program aims to deliver practical and balanced education, closely linking it to the tools used in everyday professional work. The modules and courses are interdisciplinary, fostering strong professional maturity. By working with real world materials, engaging in situational exercises, and analyzing actual indicators, the program professionalizes students and aligns their experience with the realities of the business world.

Program Outline

Bachelor in Business Administration

PROGRAM FEATURES:

Program Duration / Length:

3 years.

Schedule:

2 days per week

Intake:

September and February

COURSE SCHEDULE:

FIRST YEAR

Block 1:

• Customer Relationship Management
• Prospecting & negotiation
• Commercial Law
• Development of the client portfolio
• Customer Relationship Dossier
• Business project: creation of a product
• IT and collaborative tools
• Economics 1
• Marketing Management
• Principles of management
• Digital Marketing

Block 2:

• Sales administration
• Supply Management
• Customer risk management
• Administrative & Financial Activities Management File
• Labor Law
• Intercultural Management
• Geopolitics
• Economics 2
• Business Game
• Business English
• Professional Report

SECOND YEAR

Block 1:

• Administrative organization & process management
• Management & management of activities
• Applied management tools: ERP, CRM, commercial database
• Information system & data management
• Customer satisfaction and loyalty
• Sales sustainability Dossier
• Marketing & external communication
• Promotion & sustainability of sales
• TDB and activity monitoring
• International Business

Block 2:

• Internal Communication
• Business Development
• HR Management
• Business project: Communication campaign
• Business Game
• Business English
• Coding
• Professional Report
• Business Ethics
• Project Management
• Business Communication

THIRD YEAR

Block 1:

• Market study & analysis
• Strategic marketing
• Web design & development
• Digital strategy & e-reputation

Block 2:

• Operational marketing & communication
• Business data analysis
• Entrepreneurship
• Business Plan
• Commercial negotiation & strategy

Block 3:

• Community management
• Risk Management
• Sales & Marketing action plan
• Sustainable Strategies
• Performance management & activity control

Block 4:

• Management of a sales team & HR development team
• Managerial communication
• Quality Assurance Management
• Marketing Research
• Business Strategy