Graduate Certificate in Applied Digital Marketing

Program Overview

The Graduate Certificate in Applied Digital Marketing equips students with the skills and knowledge to excel in the digital marketing industry. Through courses in digital and social media marketing, social platform marketing, and consumer behavior, students gain a comprehensive understanding of the field. The program also covers essential topics such as negotiation skills, strategic planning, and sustainability management, preparing graduates for leadership roles in the digital marketing landscape.

Program Outline

Outline:

• MKT525: Digital and Social Media Marketing
This subject covers the principles and practices of digital and social media marketing, including the use of social media platforms, search engine optimization (SEO), content marketing, and email marketing. Students will learn how to develop and implement digital marketing campaigns that are effective in reaching target audiences and achieving business objectives.
• MGI533: Social Platform Marketing
This subject focuses on the use of social media platforms for marketing purposes. Students will learn how to create and manage social media profiles, develop and implement social media marketing campaigns, and measure the effectiveness of their campaigns.
• ITC575: Foundations of Big Data Analytics
This subject introduces students to the fundamental concepts of big data analytics, including data collection, storage, processing, analysis, and visualization. Students will learn how to use big data analytics tools and techniques to extract insights from data and make informed decisions.
• LAW519: Negotiation Skills
This subject provides students with the skills and knowledge necessary to become effective negotiators. Students will learn how to prepare for negotiations, develop negotiation strategies, and communicate effectively during negotiations.
• MGT510: Strategy and Planning
This subject introduces students to the principles and practices of strategic planning and management. Students will learn how to develop and implement strategic plans that are aligned with organizational goals and objectives.
• MGT583: Managing for Sustainability
This subject explores the principles and practices of sustainability management. Students will learn how to identify and manage environmental and social issues in organizations and how to develop and implement sustainable business practices.
• MKT510: How and Why: Consumers and their Behaviour
This subject introduces students to the principles and practices of consumer behaviour. Students will learn how to understand and predict consumer behaviour and how to develop marketing strategies that are effective in targeting and persuading consumers.
• MKT586: Agile Thinking For Marketers In a Disrupted World
This subject explores the principles and practices of agile marketing. Students will learn how to use agile techniques to develop and implement marketing campaigns that are responsive to changing market conditions and customer needs.
• MKT501: Marketing for Managers
This subject provides students with the knowledge and skills necessary to be effective marketing managers. Students will learn how to develop and implement marketing plans, manage marketing budgets, and measure the effectiveness of marketing campaigns.
• ITC506: Topics in Information Technology Ethics
This subject explores ethical issues related to the use of information technology. Students will learn how to identify and resolve ethical dilemmas in the workplace and how to develop and implement ethical technology policies.
• ITC563: IT Management Issues
This subject explores the management issues related to information technology. Students will learn how to manage IT resources effectively, how to develop and implement IT policies, and how to ensure the security of IT systems.

Careers:

The Graduate Certificate in Applied Digital Marketing will develop and strengthen your specialist digital marketing skills. As such, it will open up the potential to move into the industry's most in-demand digital marketing jobs. These include digital marketing analyst, social media community manager and marketing automation expert.