Program Overview

Bachelor of Arts in Music Industry Studies

The Bachelor of Arts in Music Industry Studies degree in the College of Humanities, Arts and Social Sciences (CHASS) at the University of the Incarnate Word combines the study of music with business courses and provides students with the tools to build careers in the multifaceted music business.

Why Music Industry Studies?

The music business is multifaceted, and opportunities range from studio and talent management, to publishing and content rights, to music marketing and sales. It is also just as far reaching, as industries all over the world work with music professionals to secure scores for film and projects, produce live events, contract talent and manage the business of integrating music into daily life. With its emphasis on building business acumen, and musicianship and instrument proficiency, Music Industry Studies develops well-rounded students prepared for roles across this fast-paced industry.

Music Industry Curriculum

The B.A. in Music Industry Studies is a 126-credit hour interdisciplinary program that integrates courses in both music and business. That includes:

• 31 credit hours of musicianship
• 16 credit hours of applied music, with
  • 10 credit hours of lessons in voice or principal instrument
  • 6 credit hours of major ensembles
• 21 credit hours in Music Industry courses
• 18 credit hours in business courses through the H-E-B School of Business and Administration
• 40 credit hours in general studies

Students learn from exceptional educators with deep experience in the music industry and with advanced tools. UIW Music Industry students take two courses, Record Production and Advanced Audio Production, that are taught in a state-of-the-art recording studio housed in the Luella Bennack Music Center.

Admission and Entrance Audition

The requirements for admission to the B.A. in Music Industry Studies program at UIW are twofold: admission to the University of the Incarnate Word, and acceptance into the Department of Music through an entrance audition.

Career Opportunities

Career opportunities for graduates of the Music Industry Studies program include:

• Recording Artist or Engineer
• Entertainment Attorney
• Publisher
• Songwriter
• Record Producer
• Record Label Executive
• Music Editor
• Film Composer
• Concert Promoter
• Talent Agent
• Studio Owner
• Professional Musician
• Arranger
• Musical Director

Music Industry Internship

As part of their degree requirements, students take MUST 4359: Internship in Music Industry Studies, which is designed to prepare the student in a focused area related to the music industry. Through this course, students gain valuable work experience through merchants, recording studios, music publishers, professional entertainment management and more.

The Luella Bennack Music Center

The UIW Department of Music is housed in a new, state-of-the-art building, featuring:

• 500-seat Concert Hall with a Steinway D grand piano
• Ingrid Seddon Recital Hall, a 101-seat venue with a Steinway B grand piano
• Choir and Band rehearsal halls
• A state-of-the-art recording studio that includes a 7-foot Yamaha Disklavier grand piano
• A music therapy suite, including a services center for offering clinical sessions to the community
• Piano lab with 17 new Clavinova digital pianos
• A computer lab with 17 iMacs
• 18 Wenger modular practice rooms
• 7 teaching studios and 2 general classrooms
• A 45-seat lecture hall
• A percussion studio
• A listening library

Accreditation

The University of the Incarnate Word is accredited by the National Association of Schools of Music (NASM).