Program Overview

The BSc Management, Decisions and Data Analytics (MDDA) program equips students with the skills to solve business problems using machine learning, big data analytics, and data visualization. It develops managerial and methodological abilities for professionals in the digital age. Students can specialize in Data Analytics, Contemporary Topics in Marketing, Advanced Econometrics, or Financial Data Analytics. Graduates are prepared for careers in data-driven fields such as data analytics, market research, business consulting, entrepreneurship, and management.