Program Overview

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Business Marketing Program Overview

Every business relies on some form of marketing, and the demand for skilled marketers is growing globally. This dynamic business marketing program captures the latest trends, technologies and developments in business marketing to ensure you graduate with the most relevant, industry-ready skills today’s employers are looking for.

In this program, students explore the intricacies of business and marketing in classes that focus on real-world applications. Learn how to design and implement effective marketing campaigns, utilize advanced digital tools and analyze market trends to deliver impactful results.

Students engage in various projects and case studies that mimic real-life business scenarios, allowing you to apply your learning and gain practical skills. Our marketing diploma program also offers opportunities for internships and industry collaborations, providing you with invaluable experience and professional connections.

Intakes and Availability

Date	Domestic Availability	International Availability
September 2025	Open	Open
January 2026	Open	Closed

Admission Requirements

• Ontario Secondary School Diploma (OSSD) or Mature Student Status
• Grade 12 English (C or U)
• Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

• You may enter Year 1 of the Business or Business Administration program in September or January
• If you begin business and marketing classes in January, you will complete semesters 1 and 2 from January to August and start Year 2 and Semester 3 immediately in September.

MAY START

This program is offered in a consecutive format (16 months) from May until the following August. If you begin business and marketing classes in May, you will complete semester 2 in September, semester 3 in January and semester 4 in May.

Tuition

• Year one domestic: $2,722 (CAD)
• Year one international: $15,309 (CAD)

Semester 1 Courses

• Introduction to Accounting (ACCT 1101)
• Business Computer Applications 1 (COMP 1112)
• Financial Planning (FINC 1100)
• Human Resource Management 1 (HURM 1100)
• Marketing 1 (MKTG 1100)
• Supply Chain Management (SCMT 1100)

Career Options

Graduates of the business marketing program are well-equipped to explore various roles that require strong analytical, creative, and strategic thinking skills. This program prepares you for the ever-evolving marketplace by providing you with up-to-date knowledge and hands-on experience in current marketing trends and technologies.

• Digital marketing specialist/analyst/coordinator
• Social media coordinator/analyst
• Marketing coordinator/analyst
• Content creation specialist
• Marketing data analyst
• Corporate account manager
• Campaign manager
• Brand analyst/manager
• Business development representative/manager
• Marketing research co-ordinator/analyst

Industry Partners

• ACCREDITATIONS AND ASSOCIATIONS
• Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation.

Business Marketing Program Learning Outcomes

1. Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
2. Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
3. Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
4. Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
5. Contribute to the development of strategies related to pricing for a product, good and/or service.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Participate in conducting market research to provide information needed to make marketing decisions
8. Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Operate within a framework of organizational policies and practices, when conducting business of the organization.

Business Marketing Courses

Semester 1

• Introduction to Accounting (ACCT 1101)
• Business Computer Applications 1 (COMP 1112)
• Financial Planning (FINC 1100)
• Human Resource Management 1 (HURM 1100)
• Marketing 1 (MKTG 1100)
• Supply Chain Management (SCMT 1100)

Semester 2

• Communication Foundations (COMM 1100)
• Business Computer Applications 2 (COMP 1214)
• Macroeconomics (ECON 1202)
• General Education Elective (GNED 0000)
• Business Mathematics (MATH 1207)
• Marketing Presentation Skills (MKTG 1210)
• Marketing 2 (MKTG 2200)

Semester 3

• Business Communications 2 (COMM 3202)
• Professional Selling (COMR 2100)
• Microeconomics (ECON 2200)
• General Education Elective (GNED 0000)
• Design Literacy for Marketing (MKTG 2100)
• Integrated Marketing Communication (MKTG 2104)
• Marketing Research Techniques (MKTG 3204)

Semester 4

• Practical Design Skills for Marketing (COMP 2207)
• General Education Elective (GNED 0000)
• Marketing Law (LAWW 2105)
• Project Management for Marketing (MGMT 2105)
• Capstone: Retail and Channel Marketing (MKTG 3208)
• Digital Marketing (MKTG 4207)
• Statistics for Business (STAT 2200)

Costs for the Business Marketing Program

Marketing - Business Year 1 Costs

• Semester 1:
  • Tuition: $1,361.02
  • Program Fee: $181.93
  • Ancillary Fee: $493.77
  • DCSA Ancillary Fee: $430
  • Total: $2,466.72
• Semester 2:
  • Tuition: $1,361.02
  • Program Fee: $0
  • Ancillary Fee: $493.77
  • DCSA Ancillary Fee: $120
  • Total: $1,974.79

Marketing - Business Year 2 Costs

• Semester 3:
  • Tuition: $1,361.02
  • Program Fee: $210.18
  • Ancillary Fee: $474.19
  • DCSA Ancillary Fee: $430
  • Total: $2,475.39
• Semester 4:
  • Tuition: $1,361.02
  • Program Fee: $0
  • Ancillary Fee: $474.19
  • DCSA Ancillary Fee: $120
  • Total: $1,955.21

Program Transfer, Degree Completion and Additional Credentials

Complete your two-year Business Marketing diploma and transfer to a partner university for an additional two years to earn a university degree! Durham College has several partnerships and articulation agreements with post-secondary institutions across Ontario, Canada and internationally to help you reach your further education goals.

Tech Requirements for the Business Marketing Program

NOTE: Students enrolling in this program are required to purchase their own laptop.

MINIMUM RECOMMENDED HARDWARE

• Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
• Operating System: Windows 10 Professional (64-bit only) and later
• Processor: Intel Core i5 or better
• Memory: 8 GB of RAM
• Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
• Warranty: 3 years parts and labour (On-site preferred)
• 2 USB ports
• Webcam
• Microphone (headset preferred)

*Mac Computers

• Some required software applications are not available for Mac.
• Students who choose a Mac may need to purchase additional software to complete assessments and class exercises at their own cost.

SOFTWARE REQUIREMENTS

• Windows 10 Professional (64-bit only)
• Microsoft Office 2019 or 365 (Students will be provided access to Microsoft Office 365 through the College’s Microsoft Office account)
• Adobe Creative Cloud (students will be provided an access account)
• Acrobat Reader

Student achievements

• Recognized Student Achievements
• DC’s Business Marketing program has a proven history of success. Competing against other colleges and universities, DC students consistently excel as winners of multiple industry-leading awards and titles, including:
  • Winner of the national Mike Jackson Memorial Award from the Canadian Professional Sales Association (CPSA)
  • Top placements at the Ontario College Marketing Competition (OCMC) in multiple categories
  • Finalists at the Annual National Marketing Case Competition
  • National finalists at the ENACTUS competition
  • Winners of the Leaders of the Future award from the Durham College Alumni Association (DCAA)