Program Overview

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Marketing – Business Administration (Co-op option available)

Overview

This three-year Marketing – Business Administration diploma program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. You’ll develop the critical–thinking and interpersonal skills demanded by today’s employers.

Our three-year marketing diploma program is designed with a blend of classroom instruction, hands-on projects and industry exposure. Students collaborate with peers on real-world marketing challenges, participate in internships, and connect with industry professionals through networking events and workshops. This holistic learning experience prepares you to seamlessly transition from academia to a successful career in marketing.

Intakes and Availability

Date	Domestic Availability	International Availability
September 2025	Open	Open
January 2026	Open	Closed

Program Highlights

• Success Stories
• Resources

Admission Requirements

• Ontario Secondary School Diploma (OSSD) or Mature Student Status
• Grade 12 English (C or U)
• Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

• You may enter Year 1 of the Business or Business Administration program in September or January
• If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Are you missing admission requirements? We are here to help.

• Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math.
• DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program.

Tuition

• Year one domestic: $2,722 (CAD)
• Year one international: $15,309 (CAD)

Semester 1 Courses

• Introduction to Accounting (ACCT 1101)
• Business Computer Applications 1 (COMP 1112)
• Financial Planning (FINC 1100)
• Human Resource Management 1 (HURM 1100)
• Marketing 1 (MKTG 1100)
• Supply Chain Management (SCMT 1100)

Co-operative Education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations.

Career Options

Graduates of the Business Administration Marketing program at Durham College are well-equipped to enter a broad spectrum of exciting and dynamic career paths.

WHAT YOU COULD BE:

• Digital marketing manager/specialist/coordinator
• Digital marketing analyst
• Marketing analytics manager/specialist/coordinator
• Social media manager/coordinator/analyst
• Marketing manager/analyst/coordinator
• Corporate account manager
• Campaign manager
• Business development manager
• Marketing research manager
• Brand manager/analyst
• Content creation manager
• Community manager

Industry Partners

• More than 100 companies participate in this program’s field placement, co-op and/or course projects.
• The program was developed in collaboration and consultation with a variety of industry leaders to ensure students gain the most up-to-date and relevant knowledge to succeed in this fast-paced and evolving career.

Business Administration Program Learning Outcomes

1. Develop a marketing plan that will meet the needs or goals of a business or organization.
2. Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
3. Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
4. Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
5. Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
6. Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
7. Conduct market research to provide information needed to make marketing decisions.
8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
9. Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
11. Develop learning and development strategies to enhance professional growth in the field.
12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
13. Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
14. Apply the principles of business ethics and corporate social responsibility to business decisions.

Admission Requirements for the Business Administration Program

• Ontario Secondary School Diploma (OSSD) or Mature Student Status
• Grade 12 English (C or U)
• Grade 11 mathematics (C, M or U)

SEPTEMBER OR JANUARY START:

• You may enter Year 1 of the Business or Business Administration program in September or January
• If you begin classes in January, you will complete semesters 1 and 2 from January to August and start Year 2, Semester 3 immediately in September.

Are you missing admission requirements? We are here to help.

• Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math.
• DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program.

Industry Partners

Additional Credentials

Students can also earn the following globally recognized certificates by taking Microsoft Office Specialist exams as part of their computer courses:

• Microsoft Office Specialist: Word Associate (COMP1112)
• Microsoft Office Specialist: PowerPoint Associate (COMP1112)
• Microsoft Office Specialist: Excel Associate (COMP1214)
• Google AdWords Certification
• Hootsuite Certification
• Certified Sales Associate (CSA) designation

ACCREDITATIONS AND ASSOCIATIONS

Students entering their first year of studies in any Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation.

Business Administration Courses

The courses listed below are for incoming students. If you are a current student, please refer to your program of study for the year you began your program.

Semester 1

• Introduction to Accounting (ACCT 1101)
• Business Computer Applications 1 (COMP 1112)
• Financial Planning (FINC 1100)
• Human Resource Management 1 (HURM 1100)
• Marketing 1 (MKTG 1100)
• Supply Chain Management (SCMT 1100)

Semester 2

• Communication Foundations (COMM 1100)
• Business Computer Applications 2 (COMP 1214)
• Macroeconomics (ECON 1202)
• General Education Elective (GNED 0000)
• Business Mathematics (MATH 1207)
• Marketing Presentation Skills (MKTG 1210)
• Marketing 2 (MKTG 2200)

Semester 3

• Business Communications 2 (COMM 3202)
• Professional Selling (COMR 2100)
• Microeconomics (ECON 2200)
• General Education Elective (GNED 0000)
• Design Literacy for Marketing (MKTG 2100)
• Integrated Marketing Communication (MKTG 2104)
• Marketing Research Techniques (MKTG 3204)

Semester 4

• Practical Design Skills for Marketing (COMP 2207)
• General Education Elective (GNED 0000)
• Marketing Law (LAWW 2105)
• Project Management for Marketing (MGMT 2105)
• Capstone: Retail and Channel Marketing (MKTG 3208)
• Digital Marketing (MKTG 4207)
• Statistics for Business (STAT 2200)

Semester 5

• Digital User Experience Design (COMP 3201)
• Field Placement Seminar - MKTG (FDPL 3201)
• Consumer Behaviour (MKTG 3100)
• Data Analysis for Marketing (MKTG 3101)
• Advanced Market Research (MKTG 4204)
• Marketing Case Analysis (MKTG 4208)
• Financial Analysis for Marketing (MKTG 4211)

Semester 6

• Field Placement (BMKG 3200)
• Critical Thinking and Ethics (ETHC 3201)
• Cross-Functional Collaboration (MGMT 3211)
• Marketing Management (MKTG 4202)
• International Marketing (MKTG 4203)
• Marketing Automation (MKTG 4212)

Course delivery

In person

Students will come to campus to complete in-person learning requirements.

Costs for the Business Administration Program

This program contains a co-op option.

Marketing - Business Administration Year 1 Costs

Semester 1 | | Tuition: | $1,361.02
---|---
Program Fee: | $181.93
Ancillary Fee: | $493.77
DCSA Ancillary Fee: | $430
Total: |$2,466.72

Semester 2 | | Tuition: | $1,361.02
---|---
Program Fee: | $0
Ancillary Fee: | $493.77
DCSA Ancillary Fee: | $120
Total: |$1,974.79

Marketing - Business Administration Year 2 Costs

Semester 3 | | Tuition: | $1,361.02
---|---
Program Fee: | $210.18
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $430
Total: |$2,475.39

Semester 4 | | Tuition: | $1,361.02
---|---
Program Fee: | $0
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $120
Total: |$1,955.21

Marketing - Business Administration Year 3 Costs

Semester 5 | | Tuition: | $1,360.89
---|---
Program Fee: | $220.35
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $430
Total: |$2,485.43

Semester 6 | | Tuition: | $1,360.89
---|---
Program Fee: | $0
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $120
Total: |$1,955.08

Career Options in Business Administration

The Marketing - Business Administration program provides a rich foundation for students to embark on rewarding career journeys.

WHAT YOU COULD BE:

• Digital marketing manager/specialist/coordinator
• Digital marketing analyst
• Marketing analytics manager/specialist/coordinator
• Social media manager/coordinator/analyst
• Marketing manager/analyst/coordinator
• Corporate account manager
• Campaign manager
• Business development manager
• Marketing research manager
• Brand manager/analyst
• Content creation manager
• Community manager

WHERE YOU COULD WORK:

All industries require marketing and communications expertise, including advertising, entertainment, sports, hospitality, government, manufacturing, packaged goods, not-for-profit and retail.

Experiential Learning

Students completing a field placement will participate in a four-week, 160-hour, unpaid work experience completed at the end of the sixth semester.

Program Transfer, Degree Completion and Additional Credentials

Durham College also offers degree completion opportunities with a number of Canadian and international institutions that allow third-year graduates to pursue a degree in only one extra year of study.

Tech Requirements

NOTE: Students enrolling in this program are required to purchase their own laptop.

MINIMUM RECOMMENDED HARDWARE

• Laptop: Personal computer (PC). A Mac is not recommended – see notes below*
• Operating System: Windows 10 Professional (64-bit only) and later
• Processor: Intel Core i5 or better
• Memory: 8 GB of RAM
• Hard Drive: 250 GB or larger (Solid State Drive (SSD) preferred)
• Warranty: 3 years parts and labour (On-site preferred)
• 2 USB ports
• Webcam
• Microphone (headset preferred)

Co-operative education (co-op)

The best way to succeed in your field is to immerse yourself in it! Co-op is an excellent way to build your professional network, explore career paths and apply in-class teachings to real work situations.

Program sequence

September intake:

| Fall
(September to December) | Winter
(January to April) | Summer
(May to August)
---|---|---|---
Year 1 | Academic semester 1 | Academic semester 2 | Summer breakYear 2 | Academic semester 3 | Academic semester 4 | Co-op work term 1Year 3 | Academic semester 5 | Academic semester 6 |

January intake:

| Fall
(September to December) | Winter
(January to April) | Summer
(May to August)
---|---|---|---
Year 1 | | Academic semester 1 | Academic semester 2Year 2 | Academic semester 3 | Academic semester 4 | Co-op work term 1Year 3 | Academic semester 5 | Academic semester 6 |

Courses

CO-OP Option

Semester 1

• Introduction to Accounting (ACCT 1101)
• Business Computer Applications 1 (COMP 1112)
• Financial Planning (FINC 1100)
• Human Resource Management 1 (HURM 1100)
• Marketing 1 (MKTG 1100)
• Supply Chain Management (SCMT 1100)

Semester 2

• Communication Foundations (COMM 1100)
• Business Computer Applications 2 (COMP 1214)
• Macroeconomics (ECON 1202)
• General Education Elective (GNED 0000)
• Business Mathematics (MATH 1207)
• Marketing Presentation Skills (MKTG 1210)
• Marketing 2 (MKTG 2200)

Semester 3

• Business Communications 2 (COMM 3202)
• Professional Selling (COMR 2100)
• Co-op and Career Preparation (COOP 1000)
• Microeconomics (ECON 2200)
• Design Literacy for Marketing (MKTG 2100)
• Integrated Marketing Communication (MKTG 2104)
• Marketing Research Techniques (MKTG 3204)

Semester 4

• Practical Design Skills for Marketing (COMP 2207)
• General Education Elective (GNED 0000)
• Marketing Law (LAWW 2105)
• Project Management for Marketing (MGMT 2105)
• Capstone: Retail and Channel Marketing (MKTG 3208)
• Digital Marketing (MKTG 4207)
• Statistics for Business (STAT 2200)

Co-op Work Term

• Co-op Work Term 1 (BMKC 1000)

Semester 5

• Digital User Experience Design (COMP 3201)
• Consumer Behaviour (MKTG 3100)
• Data Analysis for Marketing (MKTG 3101)
• Advanced Market Research (MKTG 4204)
• Marketing Case Analysis (MKTG 4208)
• Financial Analysis for Marketing (MKTG 4211)

Semester 6

• Critical Thinking and Ethics (ETHC 3201)
• General Education Elective (GNED 0000)
• Cross-Functional Collaboration (MGMT 3211)
• Marketing Management (MKTG 4202)
• International Marketing (MKTG 4203)
• Marketing Automation (MKTG 4212)

Co-op administrative fee

Once transferred to the co-op option of this program, students will have a co-op administrative fee of $475 assessed to their accounts during the academic semester(s) prior to the scheduled work term(s).

Learn more

Find more information about the benefits of becoming a co-op student.

Find more information about the benefits of becoming a co-op employer.

E:

The fees below are estimates only based on information available at the time of publication, and do not include the cost of textbooks.

Finances shouldn’t be a barrier to you achieving your educational goals.
DC’s Financial Aid and Awards office is here to help you navigate a number of financial aid programs to support your education.

Residency

Canadian Citizen or Permanent ResidentInternational

Started Academic Year In

FallWinterSpring

Marketing - Business Administration (Co-Op) Year 1 Costs

Semester 1 | | Tuition: | $1,361.02
---|---
Program Fee: | $181.93
Ancillary Fee: | $493.77
DCSA Ancillary Fee: | $430
Total: |$2,466.72

Semester 2 | | Tuition: | $1,361.02
---|---
Program Fee: | $0
Ancillary Fee: | $493.77
DCSA Ancillary Fee: | $120
Total: |$1,974.79

Marketing - Business Administration (Co-Op) Year 2 Costs

Semester 3 | | Tuition: | $1,361.02
---|---
Program Fee: | $210.18
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $430
Co-op Fee: | $475
Total: |$2,950.39

Semester 4 | | Tuition: | $1,361.02
---|---
Program Fee: | $0
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $120
Total: |$1,955.21

Marketing - Business Administration (Co-Op) Year 3 Costs

Semester 5 | | Tuition: | $1,361.02
---|---
Program Fee: | $220.35
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $430
Total: |$2,485.56

Semester 6 | | Tuition: | $1,361.02
---|---
Program Fee: | $0
Ancillary Fee: | $474.19
DCSA Ancillary Fee: | $120
Total: |$1,955.21

Student achievements

Recognized Student Achievements

DC’s Business Administration Marketing program has a proven history of success.

• Winner of the national Mike Jackson Memorial Award from the Canadian Professional Sales Association (CPSA)
• Top placements at the Ontario College Marketing Competition (OCMC) in multiple categories
• Finalists at the Annual National Marketing Case Competition
• National finalists at the ENACTUS competition
• Winners of the Leaders of the Future award from the Durham College Alumni Association (DCAA)

Land Acknowledgement

Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.