Program Overview

Sport Administration (two-year)

Overview

This program provides the fundamental business skills and understanding to work in the sport industry. Through hands-on experiential learning opportunities and the ability to network with industry leaders, graduates will prepare for a variety of careers working with professional sport teams, amateur sport organizations, community sport associations, sporting goods companies, sport facilities, and many other businesses in the sport business.

Intakes and Availability

Program Highlights

• DC Experience
• Success Stories
• Resources

Admission Requirements

• Ontario Secondary School Diploma (OSSD) or Mature Student Status
• Grade 12 English (C or U) (minimum 60 per cent)
• Grade 11 Mathematics (C, M or U)

Are you missing admission requirements? We are here to help.

Durham College (DC) offers pre-admission assessment testing to mature domestic applicants to meet admission requirements in English and/or math. Domestic applicants that are 19 years of age or older as of the start date of their program, and who do not have the required program credit(s) i.e., Grade 12 English and/or Grade 12 math are eligible to take an admissions assessment test.

Learn more about how to book Pre-Admission Assessment Testing here.

DC also offers Academic Upgrading. Courses are FREE and designed to help you meet the admissions requirements for this program. Available to individuals 18+, these courses are offered on-campus at DC. Boost your qualifications with:

• Grade 12 Math (MAP4C equivalent)
• Grade 12 English (ENG4C equivalent)
• Grade 11 Biology (SBI3C equivalent)
• Grade 12 Chemistry (SCH4C equivalent)

Learn more about Academic Upgrading and connect with our team to get started.

Tuition

• Year one domestic: $2,722 (CAD)
• Year one international: $15,309 (CAD)

Semester 1 Courses

• Communication Foundations (COMM 1100)
• Computer Applications 1 - Sport (COMP 1115)
• Financial Management Of Sport Organizations 1 (FINC 1103)
• Introduction to Sport Management (MGMT 1101)
• Sport Marketing 1 (MKTG 1101)
• Sport Development In Canada (SPOR 1100)

Career Options

• Event/game day co-ordinator
• Facility assistant manager
• Program coordinator
• Sport marketing coordinator
• Sporting goods sales representative
• Account executive
• Assistant brand manager
• Team operations assistant manager

Industry Partners

• BOARDS OF TRADE AND CHAMBERS OF COMMERCE PARTNERSHIP
• Students entering their first year of studies in a Faculty of Business and Information Technology program will receive a membership to all of Durham Region’s Chambers of Commerce and Boards of Trade for the duration of their studies, plus an additional year following graduation.

Program Learning Outcomes

1. Produce marketing, program and organizational documentation using technological, communication and visualization tools to meet organizational needs.
2. Develop, analyze and implement marketing strategies for products, programs, events, services and facilities related to sporting organizations or events.
3. Develop business strategies for sport organizations which take into account the current political and economic environment to maintain currency in the industry.
4. Comply with relevant statutes, regulations, safety and accessibility standards, and business practices.
5. Apply leadership strategies and best practices to effectively coordinate personnel and accomplish organizational goals.
6. Employ financial management strategies to support the operations of a sport organization or event.
7. Plan, organize and deliver sport projects, tournaments, programs or community events that respond to needs, interests and abilities, and engage participants.
8. Apply administrative, communication and customer service skills to support the delivery of sport programs, events, and services according to industry standards.
9. Develop strategies for ongoing personal and professional development as a sport professional to contribute to a positive work environment.

Program Details

As a graduate of Canada’s longest-running college sport program, you will be prepared to excel in an administrative role in the world of sport. With a focus on developing skills related to all aspects of the Canadian sports scene, you will be prepared to enter into any specific sport-related fields by applying the knowledge, experiential learning and concepts gained inside and outside of the classroom.

The program begins with coursework in fundamental business skills and understanding the sport industry, before progressing to more advanced applications and hands-on learning experiences in the subsequent semesters. In addition to formal classroom work, this program offers numerous volunteer and networking opportunities and a variety of experiential learning options to prepare you for this chosen career.

Experiential Learning

• SPORT MANAGEMENT CAMP
• GUEST SPEAKERS
• INTERNATIONAL OPPORTUNITIES
• CASE COMPETITIONS

Program Transfer, Degree Completion and Additional Credentials

Qualifying graduates of the advanced diploma Sport Management program with a minimum grade point average of 3.5 can apply directly to third year of the Bachelor of Human Kinetics (Sport Management) program at the University of Windsor.

Durham College also offers degree completion opportunities with a number of Canadian and international institutions. Sample diploma-to-degree opportunities include:

• Bachelor of Commerce (Honours) bridge – University of Ontario Institute of Technology (UOIT)
• Bachelor of Arts (Honours) – Educational Studies and Digital Technology – UOIT
• Bachelor of Human Resources and Labour Relations - Athabasca University
• Bachelor of Management (three-year) - Athabasca University
• Bachelor of Management (four-year) - Athabasca University
• Bachelor of Management (four-year with major) - Athabasca University
• Bachelor of Business Administration (Management) - Davenport University
• BBA/MBA (Strategic Management) - Davenport University
• Bachelor of Business Administration (Sport Management) - Davenport University
• Bachelor of Science (Honours) Sports Studies - Hartpury College
• Bachelor of Arts (Hons) in Business Studies with Sport Management – Limerick Insitute of Technology
• Bachelor of Business Administration – Royal Roads University
• Bachelor of Business Administration - Royal Roads University
• Bachelor of Commerce in Entrepreneurial Management - Royal Roads University

Meet Your Faculty Experts

• Matt Akler
• Ian Ellis
• Sheldon Koufman

Land Acknowledgement

Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.