Program Overview

---

The eie Course on How to Develop Your Writing Skills

Overall Programme Description

Learn how to communicate information in a succinct, clear, convincing, and organised manner. Review the fundamentals of correct grammar, punctuation, and spelling. Discover how to produce written information that is appropriate for the intended audience.

Skills

• Writing
• Business Writing

Mode of Delivery

• Online through Self-Study

Duration

• 10 hours

Assessment

• Quizzes at the end of each Module

Certification

• Digital Certificates at the end of Each module, and an eie Certificate of Completion (this is NOT an Academic Qualification or Academic Award. For an Academic Award, please visit our MQF Levels section)

Modules

1. Writing with Impact

There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you'll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.

2. Writing with Flair: How to Become an Exceptional Writer

Have you ever pored over a beautifully-written article and wished you could write with the same kind of flair? If so, this course is for you. Join Shani Raja—a former editor for the Wall Street Journal—as he shares practical techniques for making your writing sparkle. Shani dives into the mindset of an elite writer, spelling out the key principles that help great wordsmiths keep their writing purposeful, concise, and pleasurable to read. Learn how to avoid common issues that can weaken your prose, such as careless repetition and out-of-focus ideas. Plus, learn strategies that can help you craft elegant paragraphs and transitions, add freshness to your writing, and more.

3. Writing in Plain Language

Plain language is a modern communication philosophy and a world-wide movement. It’s the reader-focused way to write, ensuring every sentence is easy to read and understand. This course provides a clear definition of plain language and helps you adapt your writing to this concise, modern style. Online writing expert Leslie O’Flahavan explains how to focus your content, add structure with tables and lists, use active voice, and adopt a direct, personal style that communicates clarity and confidence to your audience. Follow along and learn how to write content that helps people understand what they’ve read and find the information they need—to get important things done.

4. Tips for Better Writing

With easy-to-understand examples, Grammar Girl Mignon Fogarty shares ways you can instantly make your writing better, including using active voice, writing with rhythm, and using commas like a pro. She also dispels a few common grammar myths, gives pointers for breaking up run-on sentences, and much more. Watch just one video or the whole series of these quick tip videos any time you want to improve your writing skills.

5. Tips for Better Business Writing

Want to advance your communication skills? Improve your writing. Clear and concise writing is the key to helping your audience understand your message—whether it’s delivered in an email, report, memo, or white paper. This course, designed by Adcom Designs and Write It Well managing director, Natasha Terk, provides relevant, actionable tips to improve the quality and impact of your writing. Learn how to plan a message, format it for easy reading, and use the right words to communicate clearly. Plus, learn how to reduce or eliminate errors to maintain your professional image and credibility.

6. Tips for Writing Business Emails

Many people have a love-hate relationship with email. Studies have shown that the average businessperson spends more than a dozen hours a week writing emails. Every detail, from grammar to tone to timing, impacts your reputation and personal brand. Join Dr. Daisy Lovelace as she shares tips to strengthen your email skills and shape a positive online reputation.

7. Writing to Be Heard on LinkedIn

View Daniel's LinkedIn Newsletter LinkedIn is the one of the world's largest long-form publishing platforms. Writing on LinkedIn allows you to develop a following, demonstrate expertise in your field, and connect with new opportunities—all at a scale never before possible. But how do you make sure your voice is heard? Daniel Roth, executive editor at LinkedIn, introduces the best practices for writing great posts and offers tips for amplifying your reach on LinkedIn.

8. Writing Articles

Articles are an effective tool for communicating complex ideas and stories in a friendly, credible, and easy-to-follow way. In this course, you can learn how to write and publish an article of your own. Journalist and communications consultant Starshine Roshell explains how to determine your writing approach, pitch your story to a publication, research your subject matter, and write and polish your article. She also discusses how to submit a thorough package to editors—complete with headlines and photos—and promote your article online. By the end, you should have the skills you need to write a well-crafted article that really connects with readers.

After this course

Once you complete this short course, you might consider furthering your education with another short course but ending up with an academic qualification. We offer an array of Awards, which are considered as short courses (30 / 60 hours) but have an MQF Level and a number of ECTS's attached to them. These Awards are recognised by the Malta Further and Higher Education Authority (MFHEA).

You might also consider starting a full qualification such as a:

• Bachelor of Arts in Business Administration (MQF Level 6 - 180 ECTS)
• Undergraduate Higher Diploma in Business Administration (MQF Level 5 - 120 ECTS)
• Undergraduate Diploma in Business Administration (MQF Level 5 - 60 ECTS)

These qualifications are offered through Online or Classroom modes.