Business Administration BS, Marketing Emphasis

Program Overview

This program provides a comprehensive foundation in business fundamentals, with a focus on marketing. Students will develop skills in financial accounting, managerial accounting, information systems, and business law. The program also includes a global awareness component and a track in digital and social media marketing. Graduates will be prepared for careers in marketing, advertising, and related fields.

Program Outline

Outline:

• Lower Division Business Core Requirements
• ACCTNG 2400 Fundamentals of Financial Accounting3
• ACCTNG 2410Managerial Accounting3
• BUSAD 2900Legal Environment of Business3
• INFSYS 2800Information Systems Concepts and Applications3
• Upper Division Requirements
• ENGL 3120Business Writing3
• Two global awareness courses selected from an approved list maintained in the Office of Undergraduate Academic Advising in the College of Business Administration
• Upper Division Business Requirements
• ENT 3100Applications of Entrepreneurship 13
• SCMA 3300Business Analytics and Statistics3
• SCMA 3301Introduction to Supply Chain Management3
• MGMT 3600Management and Organizational Behavior3
• MGMT 4219Strategic Management3
• MKTG 3700Principles of Marketing3
• A minimum of 15 additional hours of upper division approved business electives
• Marketing Major Emphasis Area Requirements
• MKTG 3740Marketing Analysis3
• MKTG 4700Marketing Management3
• Four additional upper division courses from the following:
• Marketing (MKTG) courses at the 3000-level or higher
• MEDIA ST 3338Advertising Technique
• Track in Digital and Social Media Marketing
• MKTG 3721Introduction to Digital Marketing Strategies3
• MKTG 3722Introduction to Social Media Marketing3
• MKTG 3710Consumer Behavior3