Bachelor of Business

Program Overview

The Bachelor of Business at the University of Adelaide equips students with a comprehensive understanding of global business issues and specialized expertise in management, international business, or digital marketing and communications. Through a combination of core courses, major courses, and a real-world capstone experience, graduates develop strategic thinking, innovation, and flexibility to lead and transform sustainable enterprises. The program emphasizes ethical and sustainable business practices, preparing students for successful careers in various industries.

Program Outline

Degree Overview:

The Bachelor of Business at the University of Adelaide provides students with a broad foundation in commercial awareness and specialized expertise in management, international business, or digital marketing and communications. The degree emphasizes strategic thinking, innovation, and flexibility, preparing graduates to play leading roles in supporting, growing, and transforming sustainable enterprises within their chosen area of specialization.

Objectives:

• To equip students with a comprehensive understanding of contemporary global business issues
• To develop students' knowledge in business lifecycles, data analysis, cultural diversity, and the entrepreneurial mindset
• To provide students with specialized expertise in their chosen major or double major in:
• Management
• International Business
• Digital Marketing and Communications
• Innovation, Entrepreneurship, and Strategy
• To enhance students' abilities through a real-world capstone experience, such as an internship, industry project, participation in the Australian eChallenge or Tech eChallenge, or approved Business School study tour
• To produce graduates who are equipped to research and analyze diverse business problems, develop evidence-based solutions, and promote ethical and sustainable business practices through innovation and strategic thinking

Outline:

Year 1

• Core Courses:
• ENTREP 1000: Business Lifecycles
• ENTREP 1002: Personal Professional Development
• ENTREP 1011: Entrepreneurship Foundations and Mindset
• ECON 1008: Data Analytics I
• Foundation Courses: (Students choose 4 courses)
• MARKETNG 1001: Introduction to Marketing
• COMMLAW 2503: Company and Business Law
• Other approved courses

Year 2

• Major Courses: (Students choose courses based on their chosen major)
• Management
• International Business
• Digital Marketing and Communications
• Innovation, Entrepreneurship, and Strategy
• Minor or Electives: (Students choose 4 courses)
• Any approved courses

Year 3

• Major Courses: (Students continue in their chosen major)
• Broadening Electives: (Students choose 6 courses)
• Any approved courses
• Capstone Course: (Students choose 1 course)
• eChallenge
• Internship
• Industry Project
• Study Tour

Assessment:

Assessment methods and criteria may vary depending on the individual courses within the program. However, common assessment methods include:

• Examinations
• Group assignments
• Individual assignments
• Consulting projects
• Presentations
• Quizzes
• Tests
• Tutorial work

Teaching:

The Bachelor of Business program is taught by experienced faculty members who are actively involved in research and industry. The program employs a variety of teaching methods to cater to different learning styles, including:

• Lectures
• Tutorials
• Workshops
• Case studies
• Group projects
• Real-world simulations
• Industry guest speakers

Careers:

Graduates of the Bachelor of Business program have gone on to successful careers in a wide range of industries, including:

• Advertising
• Management Consulting
• Marketing
• Business Development
• Business Management
• Communications
• International Trade and Business Analysis