Business Innovation

Program Overview

This blended learning program provides a comprehensive overview of business model development, covering topics such as market analysis, value proposition, organizational feasibility, and financial viability. Through on-campus lectures and gatherings, students will gain practical knowledge and skills to create and evaluate sustainable business models.

Program Outline

Outline:

• Topics:
• - Market: empathy map and segmentation
• - Need and competition: Value Proposition Canvas & Strategy Canvas
• - Organizational feasibility
• - Business Model Canvas
• - Business model patterns
• - VRIN analysis
• - Financial viability
• - Business case: cash flow statement and impact on sustainable development goals

Teaching:

• Blended Learning:
• - On-campus lectures and gatherings.