Marketing Management

Program Overview

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Marketing Management

Introduction

In this masterclass, you will learn to understand and apply different marketing tools and develop the competence to use marketing tools to cater to specific clients. The class will discuss both the traditional and contemporary marketing methods. Additionally, you will gain the knowledge required to make a competitor analysis and to forecast market positions. Finally, this module will equip you with the skills required to create a national or international marketing plan and portfolio.

Marketing is a broad subject. It covers all the activities that bring goods or services from the supplier to the user. It’s a concept, a way of thinking, it’s creative, it’s planning, has to do with data and interpreting data, it’s communication and advertisement, sales, distribution, and so much more.

Admission Requirements

• Bachelor degree
• Final transcript
• English level test score (IELTS 6.0 or equivalent)
• 2 years relevant professional work experience
• Mandatory intake interview
• Motivation Statement
• Recommendation letter
• Resumé / Curriculum Vitae

Do you live and work in the Netherlands, you can apply for a module. If you do not live in the Netherlands, you can only apply for the full-time master programme.

Your Investment

• Start date: 17 November 2025
• Period: 10 Weeks
• Place: The Hague University of Applied Sciences Pro (THUAS Pro), location Poseidon
• Program type: Master Module
• Time investment: 3 Hours per week
• Cost: € 2,595

Study Choice Support

We are happy to assist you with a study choice that fits both your interests and your schedule.

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Monday 16 June 2025

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Time Investment

• 8 weeks
• 3 hours of lessons per week
• 10-12 hours per week (total)

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Program Outline

Outline:

• Marketing Management
is a masterclass that teaches students to understand and apply different marketing tools to cater to specific clients.
• The class will discuss both the traditional and contemporary marketing methods.
• Additionally, students will gain the knowledge required to make a competitor analysis and to forecast market positions.
• Finally, this module will equip students with the skills required to create a national or international marketing plan and portfolio.

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Teaching:

• Blended learning:
All programs at The Hague University of Applied Sciences Pro are offered in a blended form. This means that the program includes a mix of physical and online teaching.
• **All programs can also be followed in-company.

• A customized solution:
We are happy to work with you to find a customized solution that perfectly matches the needs of your organization.

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Careers:

• This certificate is valid for 5 years.
• After following a maximum of 4 Masterclasses, you choose if you want to follow the full master program.
• Upon registration for the entire master program you will receive a discount of € 1,125 per masterclass-certificate.