Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Bachelors
Major
Management | Marketing
Area of study
Business and Administration
Course Language
English
Intakes
| Program start date | Application deadline |
| 2022-08-01 | - |
About Program
Program Overview
This comprehensive marketing program offers a range of modules, including Professional Salesmanship, Marketing Research, and Marketing Management. It incorporates internships, research projects, and personal development, preparing students for careers in marketing, such as Brand Manager, Market Research Analyst, and Social Media Manager. The program utilizes a flipped classroom approach and is taught by industry practitioners with expertise in online and blended learning.
Program Outline
Outline:
- Module Title: Professional Salesmanship
- Course Length: 600 hours Internship
- Module Title: Marketing Research
- Course Length: Option to complete a foreign degree overseas
- Module Title: Marketing Management
- Course Length: Incorporates a final comprehensive research project
- Module Title: Distribution Management
- Course Length: Integrates personal and life skills development
- Module Title: Advertising
Teaching:
- Methodology: Flipped Classroom Approach
- Faculty: Singapore Trained for Online or Blended Learning, Technology Fluent, and Industry Practitioners
Careers:
- Brand/Product Manager
- Event Planner
- Marketing Assistant
- Market Research Analyst
- Media Planner
- Public Relations Representative
- Social Media Manager
SHOW MORE
