Program Overview

Online Master of Arts in Executive Hospitality Management

The Online Master of Arts in Executive Hospitality Management is designed for busy professionals seeking to advance their careers in the hospitality industry. This comprehensive online program equips students with the skills and industry expertise to excel in their careers, whether aiming for a promotion, striving to become a top hospitality executive, or seeking to refine their hotel management skills.

Program Objectives

The program objectives include:

• Gaining managerial skills and an understanding of corporate culture to inspire teams, foster a positive work environment, and enhance collaboration.
• Understanding financial metrics and forecasting to make informed decisions that maximize profitability, optimize operational budgets, and ensure the long-term sustainability of hospitality businesses.
• Leveraging data analytics and AI to stay ahead of hospitality trends, optimize business operations, and improve guest satisfaction through personalized experiences.
• Mastering quality operations and project management techniques to ensure that every project and operational task is executed efficiently and meets the highest standards.
• Using digital marketing tools and strategies to attract and engage guests, increase online presence, and drive revenue.
• Applying experience mapping and sustainable design principles to create exceptional, environmentally conscious experiences that resonate with modern travelers.

Accreditations and Recognitions

The Swiss Hotel Management School (SHMS) is recognized and approved by numerous prestigious academic and industry partners. The MA in Executive Hospitality Management degree is accredited by the University of Derby, which serves as a testament to the commitment to delivering a world-class hospitality education.

Curriculum Structure

The program allows students to choose from two tracks to suit their career goals and timeline:

• Accelerated Track (18 Months): Take two online modules at a time.
• Professional Track (2-3 Years): Take one online module at a time. The program consists of 6 core modules, each lasting 10 weeks, designed to build a strong foundation in hospitality management. Students may start the program with any module.

Modules

The core modules include:

• Forecasting and Financial Decision Making
• AI Technology and Data Analysis
• Digital Sales and Marketing Strategy
• Quality Operations and Project Management
• Strategies for Leadership and Corporate Culture
• Experience Mapping and Design for Sustainability For the final module project, students can choose between an Integrated Business Project or a Dissertation.

Residency

To culminate the learning experience, students can participate in an optional residency week at the campus in Leysin, Switzerland. The residency includes company visits, cultural and culinary experiences, accommodation, and meals. It concludes with a graduation and gala dinner.

Upcoming Intakes

The program has several intakes throughout the year, including May, September, and January. Each intake includes a mandatory Academic Foundation and Integrity course for new students.

Why Study Online MA in Executive Hospitality Management at SHMS

SHMS believes in cultivating the next generation of certified hospitality leaders. The online Master of Arts in Executive Hospitality Management program is thoughtfully designed for ambitious professionals driven to take their careers to new heights. The program offers a world-class hospitality education grounded in the Swiss tradition of excellence, with renowned faculty who are respected industry experts. The fully online coursework provides flexibility to balance studies with work and life commitments.

Career Outlook

An online Executive Hospitality Management degree empowers students to lead at the highest levels of the hospitality industry. Graduates are well-prepared to thrive in management roles, from luxury hotels to fast-paced event management. The program helps SHMS graduates advance quickly, rising through the ranks to senior management positions, including General Manager, Group Regional Manager, Events Manager, Food & Beverage Outlets Manager, and Guest Experience Manager.

Admission Requirements

To enroll in the Online Master of Arts in Executive Hospitality Management, students need to:

• Be at least 21 years old
• Hold a bachelor's degree (UK Bachelor (Hons) award or equivalent, with a classification of 2:2 or above) or a minimum of 5 years of work experience in a supervisory/managerial position in the hospitality/tourism industry.
• Demonstrate English language proficiency in IELTS academic module 6.0 or TOEFL iBT 60 or equivalent.
• Complete an admissions interview.

Application Process

To apply for the Master of Arts in Executive Hospitality Management, students need to complete an online application, which includes uploading required documents such as transcripts, proof of English proficiency, passport copy, curriculum vitae, motivation letter, and reference letters (if applicable).

Fees and Scholarships

Need-based financial aid and merit scholarships are available to help make the investment in the future more affordable. Each scholarship has its own eligibility criteria and is applied toward tuition fees only. Scholarships are limited and awarded on a first-come, first-served basis.