Bachelor in Graphic Design

Program Overview

This Bachelor's program in graphic design equips students with skills in print, digital, motion, and interface design. Through a combination of theoretical and practical courses, internships, and a focus on professional integration, graduates are prepared for careers in graphic design, art direction, and related fields. The program emphasizes a 360-degree vision of the profession, balancing print media and digital design.

Program Outline

Degree Overview:

• Overview: This Bachelor's degree program in graphic design is a visual communication program centered on creative and commercial techniques for effective message delivery through images.
• Objectives: The program aims to equip students with the following skills by the end of the two-year Bachelor's program:
• Defining graphic design projects
• Designing and producing print or digital graphic design projects
• Designing and producing motion design projects
• Designing and producing interface design projects
• Building personal brands, creating portfolios, and defining visual identities as graphic designers

Outline:

• Content: The program combines theoretical and practical courses in graphic design with internships in partner companies, including a mandatory internship between the second and third years.
• Structure: The program is structured as follows:
• First Year:
Focus on artistic and technical teaching, including drawing, life drawing, outdoor drawing, creativity, color theory, and specialized workshops in graphic design, illustration, and photography.
• Second Year: Emphasis on image and communication culture, professional environment, and specialized studios in graphic design, typography, illustration, experimental drawing, and creativity.
• Third Year: Concentrated on professional integration, work placement, and creative methodology, along with specialized studios in graphic design, visual identity, press publishing, illustration, and a comprehensive project.
• Course Schedule: The course schedule provided in the context is for information purposes only and may be subject to modifications.
• Modules: The program includes the following modules:
• Artistic and Technical Teaching: Drawing, life drawing, outdoor drawing, creativity, color theory, graphic design, illustration, and photography
• Image and Communication Culture/Professional Environment: History of art, semiology, marketing, image culture, computer graphics, project methodology, and careers
• Representation Techniques: Computer graphics, photography, drawing, graphic design, typography, and illustration
• Creative Methodology: Experimental drawing, creativity, project methodology, and work placement

Teaching:

• Teaching Methods: The program employs a combination of theoretical and practical classes with a focus on internships in partner companies.
• Faculty: The program is taught by active professionals established in the field of graphic design.
• Unique Approaches: The program emphasizes a 360-degree vision of the graphic design profession, balancing print media and digital design.

Careers:

• Career Paths: Graduates can pursue careers as graphic designers, art directors, motion designers, web designers, visual identity designers, and illustrators.
• Opportunities: The program offers opportunities for internships and job openings through partnerships with design firms.
• Outcomes: Graduates can enter the job market or continue their education with master's programs in digital art direction, offering specializations in communication, motion design, and UI/UX design.