Program Overview

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Marketing, Professional Selling Concentration, B.B.A.

The Professional Selling Concentration in Marketing provides students with a strong knowledge and experiential base to thrive in numerous sales-related positions in a variety of different industries.

Description

Successful sales professionals are enthusiastic, relationship-oriented people who take initiative and enjoy exceeding expectations. Develop the confidence and skills for success with a Professional Selling concentration through MTSU's Center for Professional Selling. Through coursework, experiential learning, competitions, and numerous interactions with sales professionals, you can prepare for your transition into the business world. The benefits of a sales career include high earning potential, the opportunity for travel, career advancement, a daily variety of tasks, and helping people and businesses.

Careers

The Professional Selling Concentration in Marketing provides students with a strong knowledge and experiential base to thrive in numerous sales-related positions in a variety of different industries. Some of these roles include:

• Account Executive
• Brand Ambassador
• Business Development Manager
• Consumer Behavior Specialist
• Digital Marketing Consultant
• E-commerce Specialist
• Inside or Outside Sales
• Sales Executive
• Sales Manager
• Sales Representative
• Territory Manager
• Vice President of Sales

Employers hiring MTSU Marketing alumni:

• Boyens Group
• Dell Technologies
• Federated Insurance
• Enterprise
• Novatech
• State Farm
• Talestry
• Total Quality Logistics
• WireMasters

Requirements

A major in Marketing with a concentration in Professional Selling offers preparation for careers with strong income potential, variety, flexibility, and career growth and development. Courses assist students in developing the skills in the areas of excellent oral and written communication, relationship development, self-confidence, and critical thinking and problem solving. These critical skills are transferable across all industries. Jobs in this career area include sales representatives, account managers, and sales managers in all industries.

Degree Requirements

• True Blue Core (TBC): 41 hours
• College of Business Core: 42 hours
• Major Requirements: 27 hours
• Auxiliary Courses: 9 hours
• Business Elective: 3 hours
• Electives: 1-10 hours
• TOTAL: 120 hours

Major Requirements

• Marketing Core: 9 hours
  • MKT 3910 - Consumer Behavior
  • MKT 3930 - Marketing Research
  • MKT 4890 - Marketing Management (capstone)
• Professional Selling Concentration: 18 hours
  • MKT 3840 - Professional Selling
  • MKT 3950 - Business-to-Business Marketing
  • MKT 4800 - Sales Management
  • MKT 4850 - Advanced Selling
  • Choose 6 hours from the following:
    • MKT 3825 - Marketing Analytics
    • MKT 3850 - Digital Marketing and Promotion
    • MKT 3855 - Product Management
    • MKT 3900 - Social Media Marketing
    • MKT 4200 - Neuromarketing
    • MKT 4510 - Global Marketing
    • MKT 4870 - Services Marketing
    • MKT 4950 - Marketing Internship
    • FIN 3030 - Principles of Real Estate
    • FIN 3050 - Principles of Risk Management and Insurance

Auxiliary Courses

• BCED 3510 - Business Communication
• MKT 3010 - Personal Branding
• MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences (may be counted in the True Blue Core)
• MATH 1810 - Applied Calculus I (may be counted in the True Blue Core)

Business Elective

3 hours

Electives

1-10 hours

Curriculum

The curriculum for the Marketing, Professional Selling Concentration, B.B.A. includes:

Freshman Fall

• ECON 2410 - Principles of Economics, Macroeconomics (HSSR)
• Written Communication (3 credit hours)
• Scientific Literacy (4 credit hours)
• Elective (1 credit hour)
• MATH 1630 - College Mathematics for Managerial, Social, and Life Sciences (Quant Lit) OR
• MATH 1810 - Applied Calculus I (Quant Lit)

Freshman Spring

• ECON 2420 - Principles of Economics, Microeconomics (HSSR)
• Non-Written Communication (3 credit hours)
• Information Literacy (3 credit hours)
• Scientific Literacy (4 credit hours)
• Elective (3 credit hours)

Sophomore Fall

• ACTG 2110 - Principles of Accounting I
• Creativity and Cultural Expression Literature (3 credit hours)
• Creativity and Cultural Expression (3 credit hours)
• History and Civic Learning (3 credit hours)
• Elective (3 credit hours)

Sophomore Spring

• ACTG 2120 - Principles of Accounting II
• BIA 2610 - Statistical Methods
• History and Civic Learning (3 credit hours)
• Creativity and Cultural Expression (3 credit hours)
• Elective (3 credit hours)

Junior Fall

• BLAW 3400 - Legal Environment of Business
• INFS 3100 - Principles of Management Information Systems
• MGMT 3610 - Principles of Management
• MKT 3820 - Principles of Marketing
• BIA 3620 - Introduction to Business Analytics

Junior Spring

• BUS 3000 - The Dale Carnegie Course
• FIN 3010 - Principles of Corporate Finance
• MKT 3010 - Personal Branding
• MKT 3840 - Professional Selling
• MKT 3930 - Marketing Research

Senior Fall

• MKT 3910 - Consumer Behavior
• MKT 3950 - Business-to-Business Marketing
• MKT 4850 - Advanced Selling
• MKT 4890 - Marketing Management
• Business elective (3 credit hours)

Senior Spring

• BCED 3510 - Business Communication
• MKT 4800 - Sales Management
• BUAD 4980 - Strategic Management
• MKT upper-division electives (6 credit hours)

Faculty

The faculty for the Marketing, Professional Selling Concentration, B.B.A. includes:

• Dr. Robert B. Blair, Professor and Chair
• Dr. Kaan Canayaz, Assistant Professor
• Dr. W. Randy Clark, Professor
• Mr. Thom Coats, Professor of Practice and Director, Center for Professional Selling
• Dr. Diane R. Edmondson, Professor
• Dr. J. Ricky Fergurson, Assistant Professor
• Mr. Kenneth George, Lecturer
• Dr. Virginia Hemby-Grubb, Professor
• Dr. Ronda G. Henderson, Associate Professor
• Dr. DeAnna Kempf, Associate Professor
• Dr. Natalie A. Marquart, Assistant Professor
• Dr. Lucy M. Matthews, Professor
• Dr. Michael Peasley, Associate Professor and Director, Consumer Research Institute
• Dr. Melodie R. Phillips, Associate Professor
• Dr. Gaia Rancati, Assistant Professor
• Mr. Mark E. Roberts, Instructor and Coordinator, Dale Carnegie
• Dr. Sherry J. Roberts, Associate Professor
• Dr. Don Roy, Professor
• Dr. Rajesh Srivastava, Professor
• Dr. David J. Urban, Professor