Master of Science (MSc) International Events Management

Program Overview

This program trains professionals in innovative methodologies for stakeholder engagement and event design. It emphasizes social responsibility, collective intelligence, and complex event management. Students develop skills in design thinking, community experience, and event management, preparing them for careers in various sectors, including content strategy, marketing, and event planning.

Program Outline

Degree Overview:

This program trains future experts in new methodologies based on relationships, creative experiences, and meeting & event designs. These can be used by socially responsible organizations to engage their stakeholders and cooperate and innovate with them. The program features multicultural classes and internationally-focused content hinged upon a combination of CSR approaches, collective intelligence methods, and complex event project management. Students are expected to act as professionals in the making: insightful, proactive, and trailblazing.

Outline:

Social Transformation

• Meeting Strategies for Social Transformation
• Learning expeditions

Stakeholder Engagement

• Design Thinking (user approach)
• Local Innovative Ecosystems (territorial approach)
• Corporate Creativity Leadership (organizational approach)

Community Experience

• Stakeholder Engagement
• Design Thinking (user approach)
• Local Innovative Ecosystems (territorial approach)
• Corporate Creativity Leadership (organizational approach)

Digital Social Experience

(community management)

Live Social Experience

(event experience)

Innovative Social Experience

(meeting-driven innovation)

Event Management

• Event Management as a Complex Project
• Event Sustainability and Risk Management
• Advanced Proficiency in Event Management
• Experience & Event Performance

Professional Development

• Career Preparation
• Career Path (coaching)
• Intellectual ability
• Dissertation
• Case studies, consulting projects, learning expeditions
• Company internship in France or abroad
• New contexts (3 out of 7 electives)

Assessment:

All components of the student's education are evaluated: academic learnings, internships, missions, challenges, dissertations, study stays in partner universities. For academic learnings, continuous assessment generally accounts for 40% and the final exam accounts for the remaining 60%. Evaluations may also take the form of case studies, role-playing, group work, etc.

Careers:

This program opens up a range of employment opportunities in various business, associative, or locally-based activities:

• Content/public relations/community strategy
• Partnership/marketing/communications/strategic planning
• Meeting and event design & planning
• Collective intelligence methods in CSR/innovation agencies or departments

Tuition Fees for 2024-2025 Tuition fees and funding Tuition Fees for 2024-2025 MSc International Events Management: €14,500 Tuition fees include the membership fee for EM Normandie Alumni Association, which gives you access to all services and a life membership. €50 charged to candidates in order to study their profile The contribution to CVEC (Contribution Vie Etudiante et de Campus), amounting to €100, by connecting to the dedicated plaftorm. Fees for students enrolling for the first time in 2024.