Program Overview

This Bachelor of Media and Communication (Professional) Major in Immersive Media program equips students with the skills and knowledge for careers in advertising, film, journalism, public relations, social media, and immersive media. Through collaborative media production, industry projects, and internships, students gain hands-on experience with cutting-edge technologies like augmented, virtual, and mixed reality. The program combines practical skills training with a solid foundation in media and communication theory, preparing graduates for success in the dynamic media landscape.