Program Overview
The Consumer Sciences Program offers PhD and MS degrees that equip graduates with expertise in consumer behavior, research methodologies, and global consumer markets. Students can specialize in Family Resource Management, Hospitality Management, or Fashion and Retail Studies, preparing them for careers in consumer-focused industries.
Program Outline
Degree Overview:
The Consumer Sciences Program offers both PhD and MS programs designed to equip graduates with the skills and knowledge to make a meaningful impact on consumers in the global economy. The graduate program's core focus encompasses:
- Research methodologies
- Theories and models in consumer sciences
- Household, family and consumer behavior in the marketplace
- Global consumer marketplace The program offers three concentration options:
Family Resource Management
This track delves into the allocation and management of financial and other resources to achieve consumer goals.
Hospitality Management
This concentration explores contemporary topics within the hospitality, tourism and service sectors. Key areas covered include service management, marketing strategies, consumer behavior, technology, social media, sustainability and aesthetics.
Fashion and Retail Studies
This track examines textiles and clothing products, focusing on their historical, behavioral and social-psychological aspects. The curriculum delves into body image, appearance management and consumer responses to retail sector dynamics.