Online Certificate in Business Analytics

Program Overview

The University of West Florida's Graduate Business Analytics Certificate empowers learners to apply analytics to managerial decision-making. This 12-credit hour program equips students with data mining, business analytics, and data management skills. Graduates can pursue career advancement in fields such as marketing research and cost estimation, with a projected job growth of 18% for Market Research Analysts.

Program Outline

Degree Overview:

Overview:

The University of West Florida's (UWF) fully online Graduate Business Analytics Certificate program empowers learners to apply business analytics to specific managerial decision-making scenarios. Its comprehensive curriculum equips students with the knowledge and skills to leverage analytics as a data-driven decision-making tool for managers in various business environments. The program emphasizes the significance of data integrity and data privacy throughout the learning process.

Objectives:

This certificate program is solely available to graduate non-degree seeking students and is not open to those pursuing an MBA degree. It is designed for:

• Graduate non-degree seeking individuals
• Business professionals seeking career advancement
• Students planning to pursue an MBA (excluding those specializing in Business Analytics)

Detailed Description:

The Graduate Business Analytics Certificate program equips students with the following competencies:

• Communicating appropriate data mining techniques to management based on data sets and organizational context
• Planning industry-specific research studies, collecting relevant data, and submitting reports with findings and recommendations
• Analyzing the impact of recommended actions and developing persuasive arguments to support them

Outline:

Program Content and Structure:

The certificate in Business Analytics comprises 12 credit hours of coursework. Students must complete all prerequisites and maintain a cumulative grade point average of 3.0 or higher to earn the certificate.

Course Schedule:

The program is structured into 7-week courses, with the next start date scheduled for May 13th.

Individual Modules:

Prerequisite (3 credit hours):

• QMB 6305 - Quantitative Methods for Business

Required Courses (12 credit hours):

• ISM 6136 - Big Data Mining: A Managerial Perspective
• ISM 6137 - Business Analytics
• ISM 6405 - Advanced Business Intelligence Applications

Careers:

Potential Career Paths and Opportunities:

Graduates of the Business Analytics Certificate program may pursue advancement in a variety of business careers, including:

• Marketing Research Analyst
• Cost Estimator

Salary and Job Outlook:

According to the Bureau of Labor Statistics, Market Research Analysts earn a median annual wage of $63,790 with projected job growth of 18% by 2029. Cost Estimators earn a median annual salary of $65,170.