Program Overview

The University of West Florida's Bachelor of Science in Business Administration (BSBA) in Marketing prepares students for a wide range of marketing careers. Graduates gain a strong foundation in business principles and marketing fundamentals, enabling them to pursue roles in brand management, advertising, sales, consulting, and entrepreneurship. The program is accredited by AACSB, a testament to its excellence in business education. Notable employers of UWF marketing alumni include Pensacola Blue Wahoos, BASF, and Amazon.