This program provides a comprehensive foundation in advertising and public relations, with a focus on social media communication. Students will learn the principles of advertising and public relations, as well as the skills needed to develop and manage effective social media campaigns. The program prepares students for careers in advertising, public relations, and social media management.

Outline:

• COM 3003 Integrated Advertising & Public Relations Concepts
• Three hours.
Survey of advertising and public relations methods. Emphasis on preparation of advertisements, professional communication strategies and tactics, use of industry standard research methods, and communication campaigns. This course serves as the foundation for all other advertising & public relations courses.
• COM 3471 Fundamentals of Social Media Communication
• This course provides students with an introduction to the history, theory, technology, and uses of social media.
Social media are technologies that enable individuals to create, collaborate, share messages, and communicate with audiences of varying diversity and backgrounds. Students will consider the role of individual choice, social influence, technological influence, and how these perspectives can be seen in social media communication. Students will also explore the implications of social media for personal relationships, organizations, and culture.
• COM 4561 Social Media Content Development
• The emphasis of this course is on the production of professional communication for organizational social media accounts.
Students will analyze each social media platform for communication effectiveness and identify the message, voice, and customer service opportunities. Students will gain the skills needed to produce each aspect of social media communication including messages, graphics, profile content, and videos.
• COM 4564 Social Media Management
• This course explores the day-to-day operations of a social media communication team.
Students will learn how to create overarching strategies, content calendars, obtain and interpret social media analytics, and be able to write metric reports for senior management. Additional time will be spent on budgeting, workflow procedures, working cross-departmentally, and managing special initiatives.

University of West Florida

Overview:

The University of West Florida (UWF) is a public university offering a wide range of undergraduate and graduate programs. It prides itself on providing a personalized learning experience with small class sizes and dedicated faculty. UWF emphasizes a strong student-to-faculty ratio, ensuring individual attention and support.

Services Offered:

Student Life and Campus Experience:

UWF offers a vibrant campus community with various facilities and resources. Students can explore the Pensacola campus, UWF Emerald Coast in Fort Walton Beach, UWF Historic Trust in Historic Pensacola, and UWF's downtown Pensacola facilities. A virtual tour is available to experience the campus remotely.

Key Reasons to Study There:

Personalized Attention:

UWF boasts a 100:1 student-to-faculty ratio, ensuring personalized attention and support from world-renowned professors.

Diverse Programs:

Over 110 undergraduate and graduate programs cater to various interests and career aspirations.

Strong Reputation:

UWF is ranked #100 in the "Top Public School – Regional Universities South" by U.S. News and World Report.

Engaging Campus Life:

UWF offers a vibrant campus community with various facilities and resources, including a virtual tour for remote exploration.

Academic Programs:

Other:

UWF actively engages in research and community outreach. Recent initiatives include:

Archaeology Institute Field Schools:

Offering students hands-on experience in archaeological investigations.

HeirStory Project:

Collaborating with a renowned journalist to develop technology for preserving family legacies.

Galapagos Islands Study Abroad:

Providing students with immersive cultural and historical experiences.