Program Overview

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Marketing

Gathering a pulse of the audience you need to grow your business.

Types

• Bachelor
• Minor

Location

• On-Campus
• Online

Credits

57*

Cost

$9,875 $220/per credit hour

Overview

Good marketing can make the difference between failure and success for an organization.

Marketing involves a little bit of everything: subject or product knowledge, financial understanding, graphic design skills, effective writing, and sales know-how all play a part when selling a product or growing a brand. Marketers must keep their finger on the pulse of society and utilize their knowledge in a way that sets their organization apart. Through a bachelor’s degree in marketing at University of the Cumberlands, you’ll master the core aspects of business administration, practice implementing digital marketing strategies, conduct research, and learn how to apply your newfound knowledge of consumer behavior to the benefit of both your company and society as a whole. Through elective courses, you can dive deeper into specific fields that interest you, such as healthcare marketing, sports marketing, or social media. Whether you want an in-person experience or online courses, this marketing degree covers all the basics you need to launch into – or advance within – a career in marketing.

By the numbers

$138,730

Average Salary

6%

Industry Growth

1 in 5

Students Make Dean's List

16:1

Student-to-Faculty Ratio

Programs & Requirements

General Education Requirements

• Bachelor of Science
• Bachelor of Arts
• Minor

Bachelor of Science in Marketing

Our bachelor’s degree in marketing is designed to strengthen a strategic approach to marketing operations and initiatives to help drive more powerful connections between consumers and businesses and brands. The curriculum (both online and in-seat) enhances a broad approach to marketing through specialized focuses in this field.

Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics. Course studies offer the opportunity to refine an area of interest through electives in topics such as social media, advertising and PR campaigns.

Course Requirements

Required Business Core (24 hours)

• BADM 133 - Introduction to Business
• BADM 136 - Microeconomics
• BADM 137 - Macroeconomics
• BADM 300 - Business Statistics
• BADM 330 - Legal Environment of Business
• BADM 331 - Principles of Management
• BADM 333 - Business Analytics
• BADM 436 - Capstone: Global Business

Required Marketing Foundation (9 hours)

• BACC 130 - Fundamentals of Accounting
• BADM 313 - Operations Management
• BADM 334 - Principles of Marketing

Required Marketing Core (15 hours)

• BADM 341 - Pricing Strategy
• BADM 435 - Consumer Behavior
• BADM 440 - Digital Marketing Strategy
• BADM 455 - Market Research
• BADM 456 - Marketing Analytics

Required Electives (9 Hours)

Choose three courses from the following:

• BADM 312 - Supply Chain Management
• BADM 320 - Sport Business and Society
• BADM 342 - Customer Service
• BADM 343 - Sales Management
• BADM 421 - Merchandise Planning
• BADM 430 - Advertising
• BADM 433 - Services Marketing
• BADM 434 - Sports Marketing
• BADM 411 - Healthcare Marketing
• COMM 233 - Graphic Design
• COMM 334 - Social Media
• COMM 343 - Creative Strategy
• COMM 363 - Advanced Video Production
• COMM 444 - PR Campaigns

Bachelor of Arts in Finance

A Bachelor of Arts requires all the same courses as a Bachelor of Science with the addition of four classes (12 hours) in a foreign language.

Choose one foreign language sequence:

• FREN 131 Elementary French I
• FREN 132 Elementary French II
• FREN 231 Intermediate French I
• FREN 232 Intermediate French II
• SPAN 131 Elementary Spanish I
• SPAN 132 Elementary Spanish II
• SPAN 231 Intermediate Spanish I
• SPAN 232 Intermediate Spanish II

Minor in Marketing

Coursework explores the essentials of marketing, along with topics in business and management to prepare students to effectively approach all aspects of the marketing lifecycle — from marketing research and strategy to analytics.

Required Courses (21 credit hours)

• BADM 334 - Principles of Marketing
• BADM 435 - Consumer Behavior
• BADM 430 - Advertising
• BADM 455 - Market Research

Choose: 9 Elective Credit Hours from the following:

• BADM 341 - Pricing Strategy
• BADM 433 - Services Marketing
• BADM 411 - Healthcare Marketing
• BADM 434 - Sports Marketing
• BADM 343 - Sales Management
• BADM 421 - Merchandise Planning
• BADM 456 - Marketing Analytics
• BADM 440 - Digital Marketing Strategy

Mission & Goals - Marketing

The mission of the B.S. in marketing degree program is to offer a robust foundation in marketing essentials for students who aspire to impact organizations and brands.

• Develop successful marketing campaigns and initiatives
• Proactively guide long-range marketing strategies
• Cultivate advanced communication skills
• Apply expertise in digital marketing and other technological areas in the field
• Harness supporting expertise in business and management

Marketing Careers & Outcomes

All stats from U.S. Bureau of Labor Statistics

Marketing Manager: $138,730

Sales Manager: $130,600

Public Relations Specialist: $67,440

Market Research Analyst: $68,230

Wholesale Sales Representative: $67,750

Advertising Sales Agent: $58,450

Common Questions about the Marketing Program

What is a marketing degree?

A marketing degree equips students with knowledge and skills to develop and execute marketing strategies. It covers topics like consumer behavior, digital marketing, sales, and branding, preparing students to create marketing campaigns that drive business success.

How long does a marketing degree take?

A marketing degree typically takes four years to complete, assuming full-time enrollment. The program generally requires around 120 credit hours, including general education and major-specific courses.

Can I get a marketing degree online?

Yes, many institutions, including University of the Cumberlands, offer marketing degrees online, providing flexibility for students who prefer or require a remote learning option.

Is a marketing degree worth it?

A marketing degree can be worth it if you're looking to pursue a career in fields like advertising, sales, public relations, or market research. With an average salary of $138,730 for marketing managers, the degree offers strong earning potential and job opportunities in a growing industry.

What can I do with a marketing degree?

Graduates with a marketing degree can pursue various careers, such as marketing manager, sales manager, public relations specialist, market research analyst, advertising sales agent, or wholesale sales representative. These roles focus on generating interest in products or services, managing sales teams, and analyzing consumer trends.

How to get a marketing degree?

To get a marketing degree, you need to apply to a university offering the program and meet the admission requirements. Once enrolled, you'll complete general education courses along with marketing-specific subjects such as consumer behavior, digital marketing, and strategic planning.

What is a bachelor's degree in marketing called?

A bachelor’s degree in marketing can be awarded as either a Bachelor of Science (BS) or a Bachelor of Arts (BA), depending on the institution and the specific focus of the program. The BA may focus more on the liberal arts aspects of marketing and incorporates a foreign language into the curriculum, while the BS typically emphasizes quantitative analysis, research, and business-focused coursework.

Faculty Experts in Marketing

You call it learning about your future marketing professors. We call it networking.

Dr. Geremy Harper

Adjunct Professor

Business Administration

Dr. Hannah Bolinsky

Adjunct Professor

Business Administration

Dr. Steve Horan

Adjunct Professor

Business Administration

View All