Program Overview
Online Master's in Business Analytics
Practical knowledge of data analytics and a full range of state-of-the-art business analytics tools and techniques with relevant industry context for data-driven decision-making.
Types
Master
Location
Online
Credits
31
Cost
$355/credit hour
Overview
This cutting-edge curriculum provides the foundation you need apply business and data analytics to the rapidly changing industry challenges you’ll encounter throughout your career. If you have a knack for collecting, visualizing, and analyzing data and want to strengthen your skills to become a critical asset to a company, then this fully online master’s program is what you’re looking for. Through hands-on experience with state-of-the-art business analytics tools, you will learn innovative techniques and how to apply them across multiple business disciplines. From conducting research to practicing ethical reasoning, this online master’s degree program covers all the bases.
By the Numbers
$85,720
Average Salary
23%
Industry Growth
30
Max Class Size
100%
Accredited
Programs & Requirements
Master of Science in Business Analytics
As the field of business moves deeper into the age of Big Data, analytics is playing an increasingly essential role in how companies make decisions and improve productivity. Analytics professionals who are comfortable working with large amounts of data and making informed decisions are in higher demand now than ever, particularly in technology-rich environments.
This online master’s program in business analytics seeks to get our graduates ahead of the curve by educating them on important data analysis methodologies and giving them hands-on experience with state-of-the art analytics tools. Students in the program will gain understanding in data exploration and visualization, database management systems, data mining, and more.
Course Requirements
Core Courses (18 Hours)
- BUAN 673 - Data Exploration & Visualization
- BUAN 674 - Database Management Systems for Business Analytics
- BUAN 675 - Business Intelligence and Data Mining
- BUAN 676 - Business Analytics for Decision Making
- BUAN 677 - Capstone - Business Integrative Analytics
- MSAI 511 - Introduction to Artificial Intelligence
Electives (12 Hours)
Choose 4 of the following courses:
- BACC 539 - Advanced Accounting Information Systems & Analytics
- BADM 688 - Big Data and Financial Analytics
- BADM 658 - Marketing Decision-Making & Analytics
- BADM 662 - Customer Satisfaction Measurement
- BADM 657 - Logistics and Supply Chain Management (SCM)
- BADM 670 - Digital Health and Analytics
- BADM 668 - Strategic Management in Healthcare Administration
- BADM 624 - Competitive Strategy
- MSAI 599 - Transforming Business with Artificial Intelligence
Capstone Course (1 Hour)
- BADM 699 - Capstone
This capstone course is designed to give you an opportunity to integrate and apply the knowledge you have acquired over your entire discipline of study. You will develop an academic paper or project on a practical business need or business-related problem, thereby expanding the professional body of knowledge about business while simultaneously offering insight to help improve business practice. This capstone course will assess your overall learning experience and intellectual growth in your program of study. The course should be taken during your final semester.
Business Analytics Certificate
The Business Analytics Certificate is a twelve (12) credit hour online certificate program designed to provide a strong foundation of advanced analytical skills, strategic insights, and practical experiences in the realm of business analytics. With a focus on data-driven decision-making, predictive modeling, data visualization, and the ethical considerations of data usage, you’ll develop the business analytic skills you need to help decision makers sustain growth in dynamic market environments.
Course Requirements
- BUAN 673 - Data Exploration & Visualization
- BUAN 674 - Database Management Systems for Business Analytics
- BUAN 675 - Business Intelligence and Data Mining
- BUAN 676 - Business Analytics for Decision Making
Missions and Goals
The goal of this program is to equip students with practical knowledge of data analytics and a full range of state-of-the-art business analytics tools and techniques.
- Collect, visualize, and analyze data to support business decision-making
- Apply innovative analytics techniques and their applications across multiple business disciplines
- Develop interpersonal skills by working in a team setting
- Incorporate ethical reasoning skills and behavior to make sound decisions
- Apply research-based strategies to integrate theory with practical applications
Business Administration Careers & Outcomes
Operations Research Analyst: $85,720
Operations research analysts use mathematics and logic to help solve complex issues.
Management Analyst: $95,290
Management analysts recommend ways to improve an organization’s efficiency.
Budget Analyst: $82,260
Budget analysts help public and private organizations plan their finances.
Market Research Analyst: 68,230
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Financial Analyst: $96,220
Financial analysts guide businesses and individuals in decisions about expending money to attain profit.
Project Management Specialist: $95,370
Project management specialists coordinate the budget, schedule, staffing, and other details of a project.
Common Questions about Business Analytics
What makes business analytics such an important field?
Being able to handle large amounts of data, analyze them, and use your analysis to make sound decisions is becoming an increasingly essential skill in the workforce. As technology advances, so does the amount of data. As data increases, so does the need for experts who can analyze that data and inform their company which direction to go in order to achieve the highest levels of success.
What is the job market like for business analytics?
According to the U.S. Bureau of Labor Statistics (BLS), business analytics careers are among the fastest-growing jobs in business and finance. The Bureau projects that the demand for market and operations research analysts will grow 19 percent and 23 percent from 2021 to 2031, respectively. Despite the growing demand, the United States faces a shortage of 140,000 to 190,000 individuals with advanced business analytic skills and 1.5 million managers and analysts with the know-how to use the analysis to make effective and informed decisions (McKinsey Global Institute report, n.d.). Essentially, anyone who possesses this knowledge is in high demand in many industries around the nation, and that demand is only growing.
What are the types of courses I will be taking as an online business analytics student?
Cumberlands business analytics degrees combines core business courses with technical skills in programming and working with large data sets in a business environment. Students take courses in business, finance, and marketing, but coursework may also include technical classes in computer programming, data analysis, and statistics.
What do business analytics graduates do?
Business analytics graduates have the skills necessary to expand their careers in this growing business field using their technical abilities. Many industries need professionals who can analyze and interpret large sets of data and assist in decision making processes as it relates to growth of the business. Business analytics graduates may find employment within a wide range of industries including healthcare, advertising, journalism, finance, banking, and travel.
Faculty Experts in Business
Margaret Combs
Professor
Accounting
Business Administration
Doctor of Business Administration
Master's in Strategic Management
MBA - Master Business Administration
PhD Business
Dr. Stephanie Thacker
Associate Professor
Business Administration
Doctor of Business Administration
MBA - Master Business Administration
PhD Business
Dr. Vonda Moore
Professor
Business Administration
Doctor of Business Administration
MBA - Master Business Administration
PhD Business
Program Outline
Degree Overview:
The Master's in Business Analytics program at the University of the Cumberlands seeks to equip students with practical knowledge of data analytics and a comprehensive range of state-of-the-art business analytics tools and techniques. It is designed to provide students with the ability to apply business and data analytics to the rapidly changing industry challenges they will encounter throughout their careers. The program emphasizes hands-on experience with state-of-the-art business analytics tools, teaching students innovative techniques and their application across multiple business disciplines.
Objectives:
- Develop expertise in data exploration and visualization
- Gain proficiency in database management systems
- Acquire skills in data mining
- Enhance analytical decision-making abilities
- Foster ethical reasoning and decision-making
Outline:
Core Courses (15 Hours):
- Data Exploration & Visualization
- Database Management Systems for Business Analytics
- Business Intelligence and Data Mining
- Business Analytics for Decision Making
- Capstone - Business Analytics
Electives (15 Hours):
- Advanced Accounting Information Systems & Analytics
- Big Data and Financial Analysis
- Marketing Decision-Making & Analytics
- Customer Satisfaction Measurement
- Logistics and Supply Chain Management
- Digital Health and Analytics
- Strategic Management in Healthcare Administration
- Competitive Strategy
- Strategic Leadership
Capstone Course (1 Hour):
Careers:
Graduates of the Master's in Business Analytics program are well-positioned for careers in various industries and roles, including:
- Operations Research Analyst
- Management Analyst
- Budget Analyst
- Market Research Analyst
- Financial Analyst
- Project Management Specialist
University of the Cumberlands
Overview:
University of the Cumberlands is a private, non-profit institution offering a wide range of undergraduate, graduate, and executive programs. It is known for its commitment to affordability and accessibility, with a focus on student success.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Academic Advising & Assistance:
Dedicated support for students in navigating their academic journey.Learning Commons:
Resources and support for academic success.Library Access:
Access to the Grover M. Hermann Library with its extensive collection and resources.Student Health Services:
Health and wellness services for students.Counseling Services:
Mental health support for students.Information Technology Services:
Technical support and resources for students.Career Development:
Support for students in exploring career options and preparing for the job market.Student Ministries:
Spiritual support and activities for students.Diversity & Inclusion:
Programs and initiatives promoting diversity and inclusion on campus.Clubs & Organizations:
Opportunities for students to engage in extracurricular activities and build community.Student Life and Campus Experience:
University of the Cumberlands offers a vibrant campus life with a strong sense of community. Students can participate in various clubs and organizations, engage in community service, and enjoy a range of campus events. The university also provides a campus guide with information on dining, residence life, and campus safety.
Key Reasons to Study There:
Affordable Education:
The university's One Price Promise includes tuition, fees, books, and other essential resources, making it one of the most affordable universities in the region.Accessible Programs:
The university offers a wide range of programs, both on-campus and online, catering to diverse student needs and learning preferences.Student-Focused Approach:
The university prioritizes student success with dedicated success coordinators and a supportive campus community.Strong Academic Programs:
The university offers a variety of accredited programs across various disciplines.Academic Programs:
University of the Cumberlands offers a wide range of academic programs, including:
Undergraduate Programs:
Over 55 majors and pre-professional programs in various fields, including Applied Sciences, World Languages, Business, Communications, Education, English, General Studies, Health & Wellness, History, Information Technology, Mission & Ministry, Natural Sciences, Nursing, and Social / Behavioral Sciences.Graduate Programs:
Programs in Business, Counseling, Criminal Justice, Education, Health Sciences, Human Services, Information Technology, Leadership, Medical Science, and Ministry.Executive Programs:
Programs in Business, Information Technology, and Leadership.Other:
-
Campus Locations:
The university has a main campus in Williamsburg, Kentucky, and a campus in Northern Kentucky. -
Student Life and Campus Experience:
While the context mentions some aspects of student life, it does not provide a detailed description of the campus experience.
The Cumberlands Commitment:
A university-wide initiative focused on making college more affordable and accessible for all students.Military Friendly:
The university is ranked among the top 10 military-friendly institutions.Transfer-Friendly:
The university is considered one of the most transfer-friendly private schools in Kentucky.Debt-Free Graduates:
A significant portion of the university's graduates are debt-free.Regional Accreditation:
The university is regionally accredited and many of its programs have additional accreditation.Key Reasons to Study There:
The context highlights affordability and accessibility, but it does not provide a comprehensive list of reasons to study at the university.Language Proficiency Requirements:
Not Applicable
