Graduate Certificate in Marketing and Digital Strategy
| Program start date | Application deadline |
| 2024-01-01 | - |
| 2024-03-01 | - |
| 2024-05-01 | - |
| 2024-07-01 | - |
| 2024-08-01 | - |
| 2024-10-01 | - |
Program Overview
The Graduate Certificate in Marketing and Digital Strategy equips individuals with core marketing principles and adaptive marketing skills. It covers contemporary marketing concepts, consumer insights, and data-driven marketing. Students can choose from electives in digital customer behavior, branding, and digital marketing to specialize in their areas of interest. The program prepares graduates for careers in digital marketing, such as Digital Marketing Manager and Marketing Analyst.
Program Outline
Degree Overview:
The Graduate Certificate in Marketing and Digital Strategy is designed for individuals seeking to develop core marketing capabilities and become adaptive marketing professionals. It provides a foundation in contemporary marketing concepts, enabling students to apply new theories and frameworks in their daily practice.
Outline:
Core Subjects:
- Customer Centric Marketing
- Consumer Insights
Electives (Select two):
- Data-Driven Marketing
- Digital Customer Behaviour
- Digital Marketing Today
Careers:
The program prepares students for roles in digital marketing, including:
- Digital Marketing Manager
- Social Media Marketing Manager
- Content Marketing Manager
- E-commerce Marketing Manager
- Marketing Analyst
University of Technology Sydney
Overview:
University of Technology Sydney (UTS) is a public university located in Sydney, Australia. It is known for its focus on practical, industry-relevant education and its strong research output. UTS is ranked among the top 100 universities in the world and is recognized as Australia's top university for research impact.
Services Offered:
UTS offers a wide range of services to its students, including:
Academic Support:
Academic advisors, tutoring services, and learning resources to help students succeed in their studies.Career Development:
Career counseling, job search assistance, and internship opportunities to prepare students for their future careers.Student Life:
A vibrant campus community with clubs, societies, and social events to enhance the student experience.Health and Wellbeing:
Counseling services, health clinics, and support programs to promote student well-being.Accommodation:
On-campus housing options for students seeking convenient and comfortable living arrangements.Library:
A comprehensive library with extensive resources, study spaces, and technology support.Student Life and Campus Experience:
UTS offers a dynamic campus experience with a strong sense of community. Students can participate in a variety of clubs and societies, attend social events, and engage in leadership opportunities. The university's central location in Sydney provides easy access to the city's cultural attractions, entertainment venues, and employment opportunities.
Key Reasons to Study There:
Industry-Relevant Education:
UTS focuses on practical, hands-on learning that prepares students for real-world careers.Strong Research Output:
The university is recognized for its high-quality research, particularly in areas like artificial intelligence, data science, and robotics.Global Rankings:
UTS consistently ranks among the top universities in the world, demonstrating its commitment to academic excellence.Vibrant Campus Community:
Students can enjoy a lively campus environment with a wide range of clubs, societies, and social events.Central Location:
UTS is located in the heart of Sydney, providing easy access to the city's amenities and employment opportunities.Academic Programs:
UTS offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Analytics and Data Science
Business
Communication
Design, Architecture and Building
Education
Engineering
Health
Information Technology
International Studies
Law
Science
Transdisciplinary Innovation
Other:
UTS is committed to social justice and sustainability, with initiatives focused on supporting Indigenous education and research, promoting diversity and inclusion, and addressing environmental challenges. The university also offers a range of short courses and microcredentials for individuals seeking to upskill or enhance their career prospects.
Entry Requirements:
Entry requirements for the Graduate Certificate in Marketing and Digital Strategy include a UTS-recognised bachelor's degree, or an equivalent or higher qualification. Applicants who do not meet the academic requirement may still be considered on the basis of a minimum of at least four years’ full-time (or equivalent) relevant business-related work experience.
