Program Overview
This certificate program in Public Relations provides students with the skills to manage public relations campaigns, engage in strategic crisis communication, and write press releases and speeches for organizations. Students will also learn how to plan special events and manage client relationships.
Program Outline
Outline:
- Course List
- Code |
- Title |
- Hours
- COMM 3720 | Introduction to Public Relations | 3
- COMM 4630 | Public Relations Campaigns | 3
- COMM 4640 | Public Relations Case Studies | 3
Learning Outcomes
- PLO 1: Public relations professionals manage community relations between an organization and the public. In this certificate program, students will learn how to:
- -strategize about the public facing side of organizations
- PLO 2: -manage public relations campaigns
- PLO 3: -manage social media feeds for an organization
- PLO 4: -engage in strategic crisis communication
- PLO 5: -write press releases for an organization
- PLO 6: -write speeches for organizational events
The University of Toledo
Overview:
The University of Toledo (UToledo) is a public research university located in Toledo, Ohio. It offers a wide range of undergraduate and graduate programs across various disciplines. UToledo is known for its commitment to student success and provides comprehensive support services to help students achieve their academic and career goals.
Student Life and Campus Experience:
UToledo boasts a vibrant campus life with numerous opportunities for students to engage in extracurricular activities, clubs, and organizations. The university emphasizes a sense of community and belonging, encouraging students to explore their interests and connect with others.
Key Reasons to Study There:
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Diverse Academic Programs:
UToledo offers a wide array of academic programs, catering to various interests and career aspirations. *Comprehensive Support Services:
The university provides extensive support services to students, including academic advising, career counseling, and financial aid. *Research Opportunities:
UToledo is a research-intensive university, offering students opportunities to participate in cutting-edge research projects. *Vibrant Campus Life:
The university fosters a lively campus environment with numerous student organizations, clubs, and events.Academic Programs:
UToledo houses several academic colleges, including: * Arts and Letters * Business and Innovation * Education * Engineering * Graduate Studies * Health and Human Services * Honors * Law * Medicine and Life Sciences * Natural Sciences and Mathematics * Nursing * Pharmacy and Pharmaceutical Sciences * University College
