Master's in Digital Marketing Online

Program Overview

Southern New Hampshire University's online Master's in Digital Marketing program equips students with the knowledge and skills to excel in the digital marketing field. The program offers a flexible schedule, allowing completion in as little as 15 months. Core courses cover marketing principles, while concentration courses focus on digital storytelling, online channels, social media, and search engine optimization. Graduates are prepared for careers in digital marketing, marketing management, and related fields.

Program Outline

Degree Overview:

Southern New Hampshire University's (SNHU) Master's in Digital Marketing program is designed to provide students with the knowledge and skills necessary to succeed in the digital marketing field. The program is offered online, with no set class meeting times, and can be completed in as few as 15 months. The program's objectives are to:

• Develop students' understanding of digital marketing principles and practices
• Prepare students for careers in digital marketing
• Help students develop the skills necessary to succeed in the digital marketing field
The program is structured around four core marketing courses and four concentration courses in digital marketing. The core courses cover the following topics:
• Marketing strategies
• Marketing analytics
• Consumer behavior
• Ethical and legal issues in marketing
The concentration courses cover the following topics:
• Digital storytelling and branding
• Online marketing channels
• Social media marketing
• Websites and search engine marketing/search engine optimization

Outline:

The MS in Marketing with a concentration in Digital Marketing program at SNHU consists of 8 core marketing courses and 4 concentration courses in digital marketing. The core courses include:

• Marketing Strategies
• Marketing Analytics
• Consumer Behavior and Marketing
• Ethical and Legal Issues in Marketing
• International Market Strategy
• Integrated Marketing Communications
• Strategic Digital Marketing
• Marketing Capstone
The concentration courses include:
• Digital Storytelling and Branding
• Online Marketing Channels
• Social Media Marketing
• Websites and Search Engine Marketing/Search Engine Optimization

Assessment:

Assessment methods in the MS in Marketing with a concentration in Digital Marketing program at SNHU may include:

• Exams
• Quizzes
• Projects
• Papers
• Presentations

Teaching:

The MS in Marketing with a concentration in Digital Marketing program at SNHU is taught by faculty with experience in the field. The program uses a variety of teaching methods, including:

• Online lectures
• Discussion boards
• Case studies
• Simulations
• Guest speakers

Careers:

Graduates of the MS in Marketing with a concentration in Digital Marketing program at SNHU may pursue careers in a variety of fields, including:

• Digital marketing
• Marketing management
• Social media marketing
• Content marketing
• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Email marketing
• Mobile marketing