Bachelor of Science in Healthcare Administration and Management (HCAM) - Concentration in Medical Device Sales

Program Overview

This 120-credit-hour program in Healthcare Administration and Management with a focus on Medical Device Sales prepares students for careers in the healthcare industry. The curriculum covers key areas such as healthcare systems, organizational dynamics, legal and ethical issues, and marketing and sales foundations. Students gain practical experience through an internship and are well-equipped for roles in medical device sales, healthcare administration, and other healthcare fields.

Program Outline

Outline:

Program Content:

• Business Technology and Analytics:
• Key quality improvement metrics and methods
• Data security, integrity, and privacy
• Technical information aggregation and summarization
• Communication and Relationship Management:
• Effective oral and written communication
• Collaboration
• Financial Management and Economic Reasoning:
• Financial resource allocation
• Economic concepts for resource allocation
• Healthcare Legal Environment and Ethics:
• Ethical dilemmas in healthcare
• Healthcare legal and regulatory environment
• Ethical decision-making
• Legal and regulatory reasoning
• Knowledge of the Healthcare Environment:
• Healthcare system structures
• Reimbursement/payment models
• Population health factors
• Organizational Dynamics:
• Organizational mission, vision, and culture
• Organizational commitment and job performance

Program Structure:

• 120 credit hours minimum
• 58 major requirements
• 18 elective credits
• 44 Rock Studies 2 requirements
• 0-3 computer competency credits
• 0-3 basic math requirement credits

Course Schedule:

First Year:

• Fall: US Healthcare Systems, Critical Writing, FYRST Seminar, Elementary Statistics I, Foundations of Academic Discovery 1, Civil Discourse: Theory & Practice/Ethics and Civil Discourse/Civil Discourse and Democracy
• Spring: Medical Terminology for Healthcare Administrators (Recommended Elective)/Medical Terminology, Introduction to Insurance and Managed Care, General Chemistry I and General Chemistry I Lab, Critical Reading, Creative & Aesthetic Inquiry

Second Year:

• Fall: Financial Accounting, Human Anatomy and Physiology I, Principles of Microeconomics (Thematic Thread Requirement), Principles of Marketing, Humanities Inquiry
• Spring: Ethics & Legal Fundamentals for the Health Professions, Marketing for Health Care Organizations, Human Anatomy and Physiology II, Engineering Materials, Thematic Thread Requirement

Third Year:

• Fall: Fundamentals of Healthcare Quality and Safety, Finance for Healthcare Organizations, Medical Microbiology with Lab, Productivity Software, Professional Selling
• Spring: Healthcare Organizational Dynamics, Insurance and Cost Containment, Legal Environment of Healthcare/Legal Environment of Healthcare, Healthcare Value-Based Reimbursement and Process Improvement, Introduction to Meetings and Event Management

Fourth Year:

• Fall: Internship-Health Care Administration & Management/Health Care Theory and Research Capstone Seminar, Thematic Thread Requirement (Upper Level), Social Science Inquiry, Elective (Recommend HCAM or in Minor), Elective (Recommend HCAM or in Minor)
• Spring: Health Care Theory and Research Capstone Seminar/Internship-Health Care Administration & Management, Thematic Thread Requirement (Upper Level), Elective (Recommend HCAM or in Minor), Elective (Recommend HCAM or in Minor)

Individual Modules with Descriptions:

Required Basic Courses:

• HCAM 230: US Healthcare Systems: Overview of the US healthcare system, including its history, structure, financing, and delivery.
• HCAM 360: Healthcare Organizational Dynamics: Examination of the organizational structure and dynamics of healthcare organizations, including leadership, governance, and culture.
• HCAM 450: Internship-Health Care Administration & Management: Supervised field experience in a healthcare setting.
• HCAM 499: Health Care Theory and Research Capstone Seminar: Culminating experience that integrates knowledge and skills acquired throughout the program.

Medical Device Sales Core Courses:

Legal Environment:

• HCAM 265: Introduction to Insurance and Managed Care: Overview of insurance and managed care systems in healthcare.
• HCAM 375: Ethics & Legal Fundamentals for the Health Professions: Ethical and legal principles in healthcare, including patient rights, confidentiality, and informed consent.
• HCAM 400: Legal Environment of Healthcare: Legal and regulatory aspects of healthcare, including healthcare fraud and abuse, antitrust laws, and HIPAA.

Science Foundations:

• BIOL 210: Medical Microbiology with Lab: Study of microorganisms and their role in human health and disease.
• ENGR 220: Engineering Materials: Properties and applications of materials used in medical devices.
• BIOL 309: Human Anatomy and Physiology II: Continuation of Human Anatomy and Physiology I, focusing on the cardiovascular, respiratory, digestive, urinary, and reproductive systems.

Marketing and Sales Foundations:

• HCAM 415: Marketing for Health Care Organizations: Principles and strategies of marketing in healthcare organizations.
• HEMT 326: Introduction to Meetings and Event Management: Planning and execution of meetings and events in healthcare settings.
• MRKT 230: Principles of Marketing: Fundamental concepts and principles of marketing.
• MRKT 336: Professional Selling: Techniques and strategies for effective selling in a professional setting.

Additional Required Courses:

• ACCT 209: Financial Accounting: Principles and practices of financial accounting.
• HCAM 305: Fundamentals of Healthcare Quality and Safety: Principles and practices of quality and safety in healthcare organizations.
• HCAM 430: Finance for Healthcare Organizations: Financial management principles and practices in healthcare organizations.
• HCAM 480: Healthcare Value-Based Reimbursement and Process Improvement: Value-based reimbursement models and process improvement techniques in healthcare.
• MIS 210: Productivity Software: Use of productivity software applications in healthcare settings.

Assessment:

• Grading: Students must earn a grade of "C" or better in all required HCAM courses and non-HCAM major requirements.
• Assessment Methods:
• Exams
• Quizzes
• Assignments
• Projects
• Presentations
• Case studies
• Simulations

Teaching:

• Teaching Methods:
• Lectures
• Discussions
• Group work
• Case studies
• Simulations
• Experiential learning
• Faculty:
• Experienced and qualified faculty with expertise in healthcare administration and management, medical device sales, and related fields.
• Unique Approaches:
• Emphasis on practical application and real-world experience
• Collaboration with industry professionals
• Opportunities for internships and research

Careers:

• Potential Career Paths:
• Medical device sales representative
• Healthcare administrator
• Healthcare consultant
• Healthcare policy analyst
• Healthcare marketing manager
• Opportunities:
• Employment in hospitals, clinics, medical device companies, and other healthcare organizations
• Career advancement opportunities in leadership and management roles
• Outcomes:
• Graduates are prepared for successful careers in the medical device sales industry and other healthcare fields.