Bachelor of Science in Strategic Communication and Media - Concentration in Multimedia Journalism

Program Overview

The Strategic Communication and Media program at Slippery Rock University, with a concentration in Multimedia Journalism, prepares students for careers in journalism and media. The program emphasizes journalistic writing, media technology, and reporting and investigating skills. Students complete a total of 120 credit hours, including core requirements, journalism requirements, and electives.

Program Outline

Outline:

Curriculum Guide

The curriculum guide for the Strategic Communication and Media program with a concentration in Multimedia Journalism at Slippery Rock University provides an overview of the program's requirements and course structure. Students are required to complete a total of 120 credit hours, including:

• Rock Studies 2 Requirements: 42 credit hours
• Basic Requirements: 0-3 credit hours
• Computer Competency: 0-3 credit hours
• Major/Concentration Requirements: 57 credit hours
• Electives: 21 credit hours

Program Learning Outcomes:

Strategic Communication and Media - Multimedia Journalism, BS

• 5.1 Journalistic Writing: Demonstrate the ability to develop and write news stories for print, broadcast, and digital platforms following AP professional journalistic style, with proper content, grammar, style, and editing components.
• 5.2 Media Technology: Employ new-media technologies in reporting.
• 5.3 Reporting & Investigating: Employ advanced reporting and investigative skills.

Strategic Communication and Media Department, Overall

• Writing Competency: Students will demonstrate the ability to write and present messages clearly and effectively.
• Ethics and Legal Issues: Students will understand ethical and legal issues facing communicators in the 21st century.
• Research and Analysis: Students will demonstrate the ability to design and implement research studies and critically analyze research data.

Course Requirements

Core Requirements

• COMM 110: Communication Concepts
• COMM 263: Mass Media and Society
• COMM 310: Communication Research Methods
• COMM 410: Communication Law
• COMM 497: Senior Capstone Seminar

Journalism Requirements

• COMM 205: Audio Production or COMM 352: Digital Radio Production
• COMM 235: Introduction to Digital Design or COMM 248: Interactive Multimedia
• COMM 242: Media Writing
• COMM 247: Photojournalism
• COMM 347: New-Media Journalism
• COMM 354: Multi-Camera Studio Production
• COMM 355: Video Field Production
• COMM 448: Advanced Media Writing and Reporting
• COMM 450: Internship

Journalism Electives

Students must select 5 courses (at least one must be at the 400 level).

• COMM 205: Audio Production
• COMM 235: Introduction to Digital Design
• COMM 248: Interactive Multimedia
• COMM 254: Video Production
• COMM 303: Communication and Media Ethics
• COMM 307: Social Media
• COMM 334: Publication Production
• COMM 342: Sports Journalism
• COMM 352: Digital Radio Production
• COMM 365: Sports and Esports Production
• COMM 405: Global Media
• COMM 422: History of Journalism
• COMM 441: Issues in Journalism
• COMM 454: Live Broadcast Production
• COMM 455: History of Broadcasting
• COMM 458: Media Criticism

Electives

Students must complete 21 credit hours of electives. These courses can be chosen from any discipline, but students are encouraged to select courses that complement their major and career goals.