Bachelor of Science in Strategic Communication and Media - Concentration in Public Relations

Program Overview

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The Strategic Communication and Media program with a Public Relations concentration equips students with the skills and knowledge to navigate the evolving field of public relations. Through a combination of core courses, specialized PR requirements, and practical experience, graduates are prepared for careers in public relations, corporate communications, and related fields where effective communication is essential. The program emphasizes hands-on learning, internships, and a capstone project to ensure students are well-prepared for the industry.

Program Outline

Degree Overview:

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Strategic Communication and Media, Bachelor of Science (BS) - Concentration in Public Relations

This program aims to equip students with the knowledge and skills necessary to navigate the ever-evolving field of public relations. Graduates will gain expertise in strategic planning, message development, media relations, and crisis communications. The program emphasizes practical experience, offering opportunities for students to apply their learning in real-world scenarios through internships and hands-on projects. Upon completion, graduates will be well-prepared for a career in public relations, corporate communications, or related fields where effective communication is paramount.

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Outline:

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Required Core Courses (54 Credits):

• Communication Concepts
• Mass Media and Society
• Communication Research Methods
• Communication Law
• Senior Capstone Seminar

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Public Relations Requirements (24-33 Credits):

• Principles of Integrated Marketing Communication & Public Relations
• Media Writing
• Social Media
• Case Studies in Public Relations and Integrated Communication
• Writing for Public Relations and Integrated Marketing Communication
• PR and IMC Campaigns Capstone
• Internship (3-12 credits)

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Message Production Tactics (9 Credits):

• Choose three of the following courses (at least one at 300-level or higher):
• Principles of Creative Advertising
• Introduction to Digital Design
• Photojournalism
• Interactive Multimedia
• Message Preparation
• Video Production
• Interactive Multimedia (300-level)
• Publication Production
• New-Media Journalism
• Digital Imaging
• Advertising Production

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PR Professional Practice (6 Credits):

• Choose two of the following (at least one at 300-level or higher):
• Environmental Communication
• Strategic Health Communication
• Argumentation
• Organizational Communication
• Professional Presentation
• Media Relations and Crisis Communication
• Health Communication Cases and Strategies
• Social Media Network Analytics
• Persuasion

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Assessment:

The assessment methods used to evaluate student learning may include:

• Course assignments (essays, reports, presentations, projects)
• Quizzes
• Midterm and final exams
• Participation in class discussions and activities
• Professional portfolio development
• Capstone project or internship experience

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Teaching:

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Teaching Methods:

The program utilizes a variety of teaching methods to cater to different learning styles. These may include:

• Lectures and discussions
• Hands-on projects
• Case study analysis
• Role-playing simulations
• Guest speakers from industry professionals
• Independent research and presentations

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Faculty:

The program faculty consists of experienced educators and professionals with extensive knowledge in public relations and related fields. They are dedicated to providing students with a rigorous and supportive learning environment. The faculty is involved in ongoing research and professional development, ensuring the program's curriculum is up-to-date with industry trends.

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Careers:

Graduates with a Bachelor of Science in Strategic Communication and Media, with a concentration in Public Relations, are equipped for a wide range of career opportunities, including:

• Public Relations Specialist
• Corporate Communications Specialist
• Media Relations Specialist
• Crisis Communication Specialist
• Social Media Manager
• Marketing Communications Specialist
• Event Coordinator
• Non-Profit Communications Coordinator
• Government Communications Officer
• Healthcare Communication Specialist