Program Overview
The General Business program equips students with a comprehensive understanding of business fundamentals, leadership, teamwork, and technology. Graduates develop strong communication and interpersonal skills, enabling them to excel in various business sectors and assume leadership roles in dynamic environments. The program offers a combination of core business courses and specialized electives, providing students with the flexibility to tailor their education to their career aspirations.
Program Outline
Degree Overview:
Program Overview:
The General Business major equips students with abilities to become effective strategists and lead organizations in any field. Graduates possess a diversified set of business tools and expertise in business fundamentals, leadership, teamwork, and technology.
Program Objectives:
The program aims to provide students with the skills and knowledge to excel in various business sectors, including:
- Becoming effective business leaders with comprehensive management responsibilities
- Adapting and thriving in dynamic business environments
- Developing strong communication and interpersonal skills
Outline:
Program Structure:
The program comprises a combination of core business courses and a selection of specialized electives.
Course Schedule:
Students typically complete the core curriculum in their first two years of the program, followed by electives and more advanced coursework in their junior and senior years.
Individual Modules with Descriptions:
Core Courses:
- ACC1201: Principles of Accounting I: Introduces fundamental accounting principles and their application in business decision-making.
- ACC1601: Principles of Accounting II: Delves deeper into accounting practices and concepts related to financial reporting and analysis.
- BUS1407: Business Communications: Enhances written, oral, and presentation communication skills essential in the business world.
- BUS3000: Business Law: Provides an overview of legal frameworks and their implications for businesses.
- ECO1401: Macroeconomics: Examines economic principles at the national level, focusing on factors influencing economic growth, inflation, and unemployment.
- ECO1402: Microeconomics: Analyzes individual and firm behavior within specific markets, including pricing strategies, demand and supply dynamics, and market structures.
- FIN2003: Managerial Finance: Covers financial planning, investment analysis, and capital budgeting techniques used to optimize financial decision-making.
- IBS1400: Introduction to International Business: Explores the complexities of global business, including international trade, economic integration, and cross-cultural management.
- MAT1250: Finite Mathematics I: Introduces mathematical concepts and techniques applicable in business and finance, such as linear equations, matrices, and probability.
- MAT1430: Foundations of Statistics: Equips students with statistical analysis tools, including probability distributions, sampling methods, and hypothesis testing.
- MGT1400: Principles of Management: Provides a foundation in management principles, encompassing planning, organizing, leading, and controlling functions.
- MIS1210: Introduction to Management Information Systems: Introduces information systems, hardware, software, and their application in managing and retrieving business data.
- MIS1220: Applications of Microcomputers: Focuses on practical applications of microcomputers, including spreadsheets, databases, and word processing software.
- MKT1450: Principles of Marketing I: Delves into marketing fundamentals, including market research, segmentation, product development, and marketing strategies.
- MGT4800: Senior Policy Seminar: Culminates the program with a capstone course integrating knowledge and skills acquired throughout the program, emphasizing real-world business problem analysis and solutions.
Elective Courses:
Students complete a minimum of 24 credits of electives, which can include:
- 3000-level or higher business courses
- A combination of a completed minor and 3000-level or higher business courses
Careers:
Potential Career Paths:
Graduates of the General Business program are equipped for a wide range of career opportunities, including:
- Corporate Development Programs
- Sales and Retail Management
- Marketing and Communications Roles
- Financial Analyst Positions
- Management Consulting
- Entrepreneurial Ventures
Career Outcomes:
The program prepares students to assume leadership roles and excel in diverse business settings, including:
- Fortune 500 companies
- Small businesses and start-ups
- Non-profit organizations
- Government agencies